Retail & FMCG Sales Agent, Distributor and Supplier Opportunities

Selling FMCG and consumer products into the retail supply chain is one of the most rewarding areas a commission-based sales professional can work in, and one of the hardest to do well. If you already know how to get a product listed, whether that’s with a buyer at an independent store or a category manager at a national chain, your contacts and track record are genuinely valuable. Manufacturers, suppliers, wholesalers and importers are all looking for agents who can open the doors they can’t.

At Salesagents.uk we have opportunities across the FMCG and retail sector who need experienced sales agents, agencies and distributors to represent their products in the UK market. These are companies that understand the worth of a good agent and want someone who can build and hold real sales channels, not start from scratch.

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Why experienced retail & FMCG agents are in demand

The retail landscape rarely stands still. Chains consolidate, buying structures change, and the route to getting a product on shelf shifts with them. Agents who understand how retailers actually operate, how decisions get made at head office, how to present a new range so a buyer takes it seriously, and how to keep independents reordering, are in short supply and high demand.

If you already have live relationships with buyers and stockists, you’re bringing something a company can’t easily replicate: trust that’s been earned over years. That is exactly the kind of independent sales rep our clients are trying to reach.

Types of FMCG and retail sales agent opportunities

FMCG and retail sales agents work across a range of different routes to market, and the right fit depends on your contacts, experience, and the sector you know best. Some of the most common opportunities we see on the platform include:

  • Independent retail – selling directly to independent shops and stores, often building relationships with owners and buyers who make quick decisions.
  • National retail chains – working with decision makers at head office level to get products listed across multiple stores or an entire chain.
  • Retail distribution and wholesale partnerships – representing distributors and wholesalers, or working alongside them to get products into the wider supply chain.
  • FMCG B2B sales – selling products and services to other businesses within the FMCG sector, rather than direct to consumer-facing retail.

Active opportunities in Retail & FMCG

Food Partners Regional Sales Managers -Quality Food Products

Food Partners UK is an autonomous business which is the UK import and distribution arm of several owner managed quality…

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Vivid Consumer Health Group B.V. Represent Two Certified Women’s Health Brands Into UK Pharmacy, Health & Beauty and Wholesale

Vivid Consumer Health Group B.V. is a Dutch consumer health business bringing together two complementary brands dedicated to women’s health…

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Kady Food & Drinks Ltd High-Margin Craft Soda Opportunity – Target QSRs & Fast Food in Greater London

Kady Food & Drinks is a London-based premium beverage startup positioned at the intersection of the £30bn UK Halal market…

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UK-MIDDLE EAST BRIDGE LTD Supply UK retailers with a supplement range at ~40% margin — commission-only, recurring

PRIMEPROPEL® is a UK-registered food supplement brand based in Leicestershire (UK-Middle East Bridge Ltd, Company No. 15203244, VAT GB519433192). We…

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Mermaids Hair Accessories Independent Field Sales Representative – Mermaids Hair Accessories

Mermaids Hair Accessories is a well-established, fashion-forward hair accessories brand with over 20 years of trading history. Products are displayed…

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MLayne Sauces Bold Barbados-Inspired Pepper Sauces Ready for UK Retail and Food Service

MLayne Sauces is a Barbados-based lifestyle food company bringing Caribbean-inspired gourmet condiments to the international market. Built around creativity, distinctive…

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Kitchen Academics Commission-Based Sales Agents – Kitchen Accessories – Ireland

Kitchen Academics is an Irish brand based in Ballinrobe, Co. Mayo, specialising in innovative, problem-solving kitchen accessories. Established in 2021,…

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B’iota Laboratories UK Ltd. Represent a Global Supplement Brand in the UK: Nutraxin’s 20-30 SKU Range Needs a B2B Agent

B’iota Laboratories UK Ltd is the British arm of an established global manufacturer specialising in food supplements, beauty, wellness, cosmetics,…

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Everleaf Herbal Recurring Commission Selling Small-Batch Botanical Skincare and Herbal Teas to UK Retailers

Everleaf Herbal is a UK botanical beauty and wellness business founded by Andrew Moorcroft, a qualified herbalist and natural cosmetic…

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Sepivel Independent B2B Telesales Agent – £200+ Typical Commission – UK Leads Provided

Sepivel is a UK-based commerce software company built for online sellers who are ready to grow beyond the constraints of…

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Super Ninja Waspinator Represent Super Ninja Waspinator’s Award-Winning Natural Pest Control Products

Super Ninja has been active in natural pest control for 10 years, specialising in sustainable solutions that prove effective pest…

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Inforich Europe Ltd. London Based Opportunity – Help Expand the UK’s Fastest-Growing Mobile Charging Network

Inforich Europe Ltd. operates ChargeSPOT, the world’s largest cross-border power bank sharing network. Already active across 10 international markets with…

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Hytropics Earn Recurring Commission | Fast-Growing Functional Drinks Challenger Brand | Ireland & UK

Hytropics is an Irish functional drinks brand founded by two commercial pilots, built around a fresh approach to everyday hydration.…

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LXIV Skincare Ltd Premium British Skincare for Quality Retail, Spa and Hospitality Channels

LXIV Skincare Ltd is a British premium skincare and body care brand creating high-quality, ethically made products for consumers who…

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German-British Chamber on behalf of I. Schroeder Hamburg Represent a Long-Established Food Supplier of Canned and Frozen Foods in the UK

I. Schroeder KG is a family-run Hamburg-based food business with a successful history dating back to 1953. The company operates…

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The Winning Spree Ltd Sales Agents Wanted-Fast Growing Fragrance Brand, UK Territories Available – Uncapped Commission – Monthly Retainer

The Winning Spree Ltd is a UK-based distributor and commercial growth partner for fragrance brands, operating from Salford, Greater Manchester.…

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Orumio Independent Sales Agents – Shopify B2B Wholesale SaaS | 100% First-Month Commission

Orumio makes its own software products. Each one is designed to keep complexity behind the product and leave people with…

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ANGLO PENINSULA UK LIMITED High-Commission Opportunity: Scale Jeetly Premium Womenswear in your Territory.

Anglo Peninsula UK Limited is the holding company for the brands, Jeetly is a well-established premium womenswear brand that embraces…

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Loveforlaundry Ltd UK Sales Agent – Laundry Fragrance in 1,500+ European Stores – 15% Opening Commission

Love for Laundry is looking for experienced independent UK sales agents who already visit physical retail stores face-to-face. Our premium…

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KOZI CRAFTS Wholesale Gift & Homeware – Sales Opportunity

We are a UK-based giftware business creating colourful, characterful and design-led gifts and home accessories for independent retailers. Our range…

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BCH Naturals Ltd Independent Sales Agents – UK Intimate Wellness Brand | Recurring Commission

BCH Naturals is an independent British intimate wellness brand creating premium, plant-based intimate oils, manufactured in the UK.    This…

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Innovative iTech Ltd Commission-Based B2B Sales Agent – Software & IT Solutions

Innovative iTech is a UK-based technology and business solutions company specialising in Custom Software Development, HR, Timesheet & Payroll Systems,…

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Petasus Pet Lifestyle Brand Seeking Independent Sales Agent — London

PETASUS is a London-based premium pet lifestyle brand dedicated to redefining pet comfort and style. We believe every pet deserves…

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IPW DISTRIBUTION LIMITED Independent Pet Trade Sales Agent – Premium Pet Brands | UK & Ireland

IPW Distribution Limited is an Ireland-based pet industry distributor representing a curated portfolio of established international premium pet and dog…

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German-British Chamber of Industry & Commerce Represent Premium German Long-Life Pastry Products in the UK

HE-SCHU Konditorei-Erzeugnisse Schulz GmbH & Co. KG is a seventh-generation, family-owned German producer of premium, long-life pastry products. Based near…

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Alchemy Field Sales Agent — Refurbished Mobile Devices (B2B) | Independent Phone Shops

Alchemy is a certified refurbished-electronics reseller supplying quality, fully graded and guaranteed used devices to businesses across the UK. Our…

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Steinel UK Ltd Represent Steinel Heat Gun Technology Across UK Independent Tool Stores

STEINEL is a global organisation dedicated to developing cutting-edge technology for controlled heat delivery. Professionals worldwide expect the superior performance,…

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Greenwize Ltd Flexible, High-Commission Opportunity Selling 100+ Leading Beauty, Hair & Skincare Brands Across the UK

Greenwize Ltd is a UK-based beauty distribution company supplying more than 100 established haircare, skincare, makeup and perfumery brands to…

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Smith Anderson E-Commerce Packaging Opportunity (Mailer & Side Gusset)

For over 160 years, Smith Anderson has been manufacturing high-quality paper packaging for some of the UK’s most recognised brands.…

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Fitzroy Represent Fitzroy’s Extra Strong Plasters & Medical Tapes

Fitzroy International is a Leicester-based family business with over 35 years of experience supplying quality, affordable healthcare products to customers…

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Sarah Jordan Associates Founder

Sarah Jordan recognised a need for a company that would have a passion for the brands they worked with, was…

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The recurring commission upside, and protecting it

The real prize in FMCG is repeat business. Land the right product with the right retailer and the re-orders keep coming, often for years, with very little additional selling on your part. That recurring commission is what makes this sector so attractive to agents who get it right.

It also makes the terms of your agreement worth reading closely. Once you’ve built a network and the orders are flowing, some companies are tempted to go direct and cut the agent out. A good contract protects your commission on repeat and re-orders from the accounts you’ve opened, not just the first sale.

Getting credited for the sale: order attribution and transparency

One issue that matters enormously in this sector, and often gets overlooked, is how orders are attributed. You might present a product to a buyer, and two weeks later they place the order directly through the company’s B2B portal. Will that order be tagged to you? Will you be notified when it comes in?

This is one of the most important questions to raise before representing any company. Clear, transparent order attribution, so you can see the business you’ve generated and trust that you’ll be paid on it, is what separates a company worth working with from one that isn’t. If you’re weighing up an opportunity on the platform, it’s a fair and sensible thing to ask about upfront.

Register as a Sales Agent in Retail & FMCG

Whether you work as an individual agent, run an established FMCG agency, or specialise in distribution and B2B supply, registering with us puts you in front of companies looking for experienced agents to sell their products across the UK. Our clients include manufacturers, suppliers, wholesalers and importers actively selling to retailers of all sizes, and they’re looking for agents who already have the contacts and know-how to represent them well.

Retail and FMCG is one of the most active sectors on our platform, with new opportunities added regularly. Registering gives you a profile on Salesagents.uk, so your sales services can be shown directly to retail-sector companies that sign up with us. Applications you make through the platform also stand out when they come from a registered member.

You can read more about the benefits of membership here.

Are you an FMCG supplier looking for sales agents to sell into retail?

If you supply the retail trade and want to get your products in front of more buyers, the right sales agent can open doors that would take you years to reach on your own.

Salesagents.uk helps manufacturers, suppliers, wholesalers, importers and brands connect with experienced sales professionals who already sell into the retail and FMCG trade. Whether you need agents with contacts in independent retail, national chains, wholesale or distribution, they work across every route to market and are always looking for quality products to add to their portfolios.

Because agents are typically paid on results, you only pay for the sales they generate, a low-risk way to test new markets and expand your reach. Advertising your opportunity through Salesagents.uk puts your brand in front of a large audience of relevant sales agents, distributors and agencies actively seeking new products to represent.

Fill out the form below and we’ll send you information on how to find professional sales agents.

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FAQs: FMCG and Retail Sales Agent Opportunities

Most experienced agents carry a portfolio of complementary, non-competing lines, and many of our clients expect this. It’s worth being upfront about your existing portfolio so both sides can check there’s no conflict with the products you already represent.

Some categories have clear seasonal peaks, such as gifting, seasonal food and drink, or outdoor and garden ranges, while everyday household and food staples tend to sell more consistently year-round. It’s worth checking the specifics of each opportunity, as this affects both workload and earning patterns across the year.