Truelove dog gear. PATS 2026 Best Harness winner! Agents wanted for B2B independent pet shops, country stores and garden centres

Benefits

• Working with a well-established company

  That Dog Ltd has been the official UK distributor of Truelove since 2017, supplying independent retailers, our own site thatdog.com and marketplaces. We hold UK stock, ship in 24 to 48 hours and have exhibited at PATS. Truelove brand is a bluesign system partner and its Ultra-Light Magnetic Harness won Best Harness at Pets and Aquatics Trade Show 2026.

• Innovative product / service

  The Ultra-Light Magnetic Harness fastens at the side with a magnetic buckle, so nothing goes over the dog’s head, and it won Best Harness at PATS 2026. Across the range the sell is simple: a padded, reflective, properly sized harness at £27 to £55 RRP with 45% to 63% retailer margin, delivered in 48 hours, and a brand the shop will not find on the multiples’ shelves. Every product has a sizing guide, which cuts returns and gives the shop confidence to fit in store. Shops already sign up and order online via our dedicated portal thatdog.com/trade

• Recurring commission

  Yes. 7.5% on every reorder from an account you open and keep servicing, paid monthly on paid invoices, on top of 15% on the opening order. Harnesses and leads are repeat lines: a typical shop reorders every six to eight weeks plus a pre-Christmas and spring top-up. Commissions are tracked, recorded and managed on an independent third-party system, with your own live dashboard of accounts, orders and earnings.

• Professional training and support

  A short onboarding session by video call covering the range, sizing and fitting, the award, the trade portal and how to open an account, plus a brand presentation and product sheets you keep. Fitting advice, trade enquiries and stock questions are answered the same day by WhatsApp or phone. New products and price changes are sent before they go live.

• Sales leads provided

  Yes. We have researched 79 named independent pet shops, country stores and garden centres across the UK, each with its own one-page proposal showing the shop’s current harness prices against ours, the award and the opening offer, with a named contact where we have found one. You receive the targets in your territory on signing, ranked by fit, plus any trade enquiries that reach us from your area, however some leads or existing relationships would be welcomed.

• First sale bonus

  £50 on each of the first five accounts opened and ordered within 90 days of signing.

• Sales and marketing support

  Sample kit, printed one-page proposals per shop, catalogue, freebies, trade price list, product photography and an online trade portal your accounts order from directly. Retailers get RRP labels and a buy-back credit.

• Exclusive sales areas

  Exclusive for every account you open, with the territory agreed around your existing round rather than imposed. House accounts (existing customers and retailers who contacted us first) are listed at signing so there is no ambiguity.

• Freedom & flexibility

  Self-employed, no call targets imposed, no retainer and no minimum. Truelove fits into the calls you already make, and the only condition for reorder commission is that you keep servicing the account.