IPW DISTRIBUTION LIMITED

Independent Pet Trade Sales Agent – Premium Pet Brands | UK & Ireland

IPW DISTRIBUTION LIMITED

Location: Nationwide (UK) / Republic of Ireland

Target Markets: Garden, DIY, Retail & FMCG, Sport / Outdoor

Benefits: Innovative product / service | Recurring commission | Professional training and support | Sales leads provided | First sale bonus | Sales and marketing support | Freedom & flexibility

Terms: Self-employed, non-exclusive; commission agreed by product line and account type.

Deal Size: £1000 - £10000

Sales Type: Face-to-face meetings (B2B)

IPW Distribution Limited is an Ireland-based pet industry distributor representing a curated portfolio of established international premium pet and dog lifestyle brands across the UK and Ireland.

We focus on supplying independent pet retailers, regional retail groups, garden centres, outdoor and lifestyle retailers with high-quality, differentiated products backed by reliable stock availability, trade pricing, product data, marketing support and B2B ordering.

We are now expanding our field sales coverage and are looking to build long-term relationships with experienced independent sales agents who already have strong connections within the pet and specialist retail trade.

Products

We are looking for independent sales agents to represent a selected portfolio of premium international pet accessory and dog lifestyle brands.

The range includes products across key categories such as dog harnesses, leads and collars, walking accessories, outdoor and adventure equipment, travel and safety products, enrichment products and premium pet lifestyle accessories.

Our portfolio is positioned primarily in the premium and specialist retail segment, with products suited to independent pet shops, specialist pet retailers, regional retail groups, garden centres and selected outdoor/lifestyle retailers.

Agents may represent selected product lines from our portfolio depending on their territory, existing customer base and any potential brand conflicts. We are particularly interested in agents who already represent complementary, non-competing brands and have an established call cycle with retail buyers.

Benefits

  • Innovative product / service

    A curated portfolio of premium international pet and dog lifestyle products, selected for their quality, design and specialist retail appeal. Our range gives retailers access to differentiated products across walking, outdoor, travel, safety and pet lifestyle categories.

  • Recurring commission

    Eligible repeat orders from accounts introduced and developed by the agent may attract recurring commission, subject to the agreed product line, account type and commission terms.

  • Professional training and support

    Agents will receive an introduction to the relevant product ranges, trade pricing and key selling points. Product information and ongoing commercial support will be available as required.

  • Sales leads provided

    Relevant sales leads may be shared with agents where available and appropriate. Lead volumes are not guaranteed and agents are also expected to develop opportunities through their own existing network and territory activity.

  • First sale bonus

    A discretionary introductory bonus may be offered for qualifying first orders, subject to prior agreement.

  • Sales and marketing support

    Agents will have access to relevant product information, trade materials, pricing and sales support. Samples or demonstration products may be provided where appropriate and agreed in advance.

  • Freedom & flexibility

    This is a self-employed, non-exclusive opportunity. Agents can manage their own schedule and may continue representing complementary, non-competing brands, subject to agreed territories, account ownership and any potential brand conflicts.

Target market

Our primary target market is the independent and specialist pet retail sector across the UK and Ireland.

We are looking to develop sales with independent pet shops, specialist pet retailers, regional retail groups and selected multi-site operators. Additional target channels include garden centres with established pet departments and selected outdoor, lifestyle and specialist retailers where premium dog products are a natural fit.

We are particularly interested in retailers that value differentiated, premium-quality products, strong brand presentation, healthy retail margins and reliable supply rather than competing purely on price.

The focus is on building long-term B2B retail accounts with repeat ordering potential, rather than one-off consumer sales.

Ideal Profile

We are looking for experienced, self-employed independent sales agents who already have an active B2B call cycle and established relationships with buyers in the pet, garden, outdoor or related specialist retail sectors.

The ideal agent will already represent complementary, non-competing product lines and will be able to demonstrate genuine buyer access and a track record of opening and developing retail accounts. Existing relationships and territory knowledge are more important to us than a conventional CV.

This opportunity is particularly suited to established multi-line agents who want to add a portfolio of premium international pet and dog lifestyle products to their existing customer offering without giving up their current non-competing brands.

IPW provides the commercial and operational support needed to help agents sell effectively, including product training, trade pricing, product information, marketing materials, samples or demonstration stock where appropriate, central quoting and account support, stock fulfilment and B2B ordering.

The commercial model is self-employed and non-exclusive, with an attractive commission structure, opportunities for recurring commission on eligible repeat business and additional incentives for developing new accounts. Territory protection may also be considered for agents who demonstrate strong performance and consistent account development.

We are looking for long-term commercial partners rather than short-term lead generators, and we particularly welcome agents who can show which retailers they currently call on, which complementary brands they represent and examples of new accounts they have successfully opened.