Sikhana Ltd

5 Independent Sales Agents Wanted Nationwide | Luxury Fragrance, Lifestyle & Gifting | B2B & B2C

Sikhana Ltd

Location: Nationwide (UK) / International

Target Markets: UK retailers, corporate gifting buyers and direct consumers

Benefits: Recurring 5% commission | Warm trade leads | £200 first sale bonus | Marketing materials provided | Flexible and independent

Terms: 10% commission on first orders, then 5% recurring commission on repeat orders for 3 years

Deal Size: Flexible

Sales Type: Telesales / Video meetings / online presentations / Face-to-face meetings (B2B) / E-commerce / no direct interaction

A British Luxury Brand Built on Craft, Culture and Purpose

Sikhana is an independent British luxury lifestyle brand creating distinctive fragrances, personal care, home fragrance and gifting collections. Inspired by South Asian heritage and craftsmanship, every product is made in the UK for customers who value individuality, quality and meaning in what they buy.

The brand has already been showcased in prestigious retail environments including John Lewis and Peter Jones. The Together We Grow ethos that underpins Sikhana reflects a genuine belief that business can create opportunities, support communities and generate real social impact alongside commercial success.

Sikhana is now actively recruiting five independent sales partners to expand the brand’s reach across the United Kingdom.

 

British-Made Luxury Fragrances, Personal Care and Corporate Gifting

The core focus is Sikhana’s fragrance and personal care collection, all made in the UK and inspired by the Sub-Continent and the Middle East. Products include scented candles, reed diffusers, solid perfumes, luxury roll-on perfumes, body oils, hand creams, bath salts and home fragrances, alongside beautifully curated gift sets and seasonal collections.

The range is well suited to wholesale retail accounts, with collection orders typically ranging from £1,500 to £2,000. Orders are produced on demand with a 3 to 4 week lead time from confirmed order to delivery. Payment is required upfront initially, with terms becoming more flexible as trading relationships are established.

Corporate gifting is a significant and growing channel for the brand. Sikhana’s collections are a natural fit for employee recognition, client appreciation, corporate events, seasonal celebrations and culturally significant occasions including Christmas, Eid and Diwali. Agents with existing relationships in procurement, HR or events have a clear route to developing bespoke gifting business.

For B2C, Sikhana serving platters are available as an additional product for direct consumer sales. The brand also supports social commerce activity, including live selling on Instagram and TikTok, referral links and promotional codes, making it accessible to agents with an established consumer audience.

A wholesale catalogue is available at sikhana.uk/pages/become-a-stockist-of-sikhana

Benefits

  • Recurring Commission for Three Years

    Earn 10% on a customer's first order and 5% on every repeat order placed within three years of that initial sale.

  • Warm Trade Leads from Major Gift Fairs

    Sikhana has exhibited at Home and Gift and Top Drawer at Olympia. A list of contacts from those shows is available to partners where relevant.

  • £200 Bonus on Your First Major Sale

    Land your first order exceeding £3,000 and earn a £200 bonus on top of your standard commission.

  • Ready-to-Use Sales and Marketing Materials

    A wholesale catalogue is already in place, alongside digital assets, product imagery and brand materials to support your sales activity from day one.

  • Flexibility with Structure and Performance Bonuses

    Manage your own time and pipeline with the freedom to focus on your strongest channels. Exceed annual targets by 10% or more and earn an additional bonus payment.

Sell to Retailers, Corporate Buyers and Consumers Across the UK

Sikhana is building a network of five independent sales partners to develop coverage across the United Kingdom. Indicative regions include London and the South East, South West England and Wales, the Midlands and East of England, the North of England, and Scotland and Northern Ireland. These are not fixed exclusive territories; coverage will be agreed based on each partner’s experience, buyer relationships and commercial potential.

B2B Wholesale and Retail

  • Premium independent retailers, lifestyle boutiques and gift shops
  • Concept stores, spas and relevant hospitality businesses
  • Retail buyers and business owners seeking distinctive, purpose-led lifestyle products

Corporate Gifting and Hospitality

  • Corporate gifting buyers, HR teams and procurement professionals
  • Event organisers, boutique hotels and premium hospitality venues
  • Organisations seeking authentic, culturally resonant and socially responsible gifts for employee recognition, client appreciation and seasonal events

Direct to Consumer

  • Consumers reached through social commerce, live selling and community events
  • Audiences built through Instagram, TikTok and other relevant platforms
  • Community networks, influencer partnerships and referral-based digital sales

Agents do not need to cover every channel. Sikhana actively welcomes partners who know where their strengths lie, whether that is wholesale distribution, corporate gifting or direct consumer sales.

What Sikhana Is Looking for in a Sales Partner

You are a commercially driven self-starter with a genuine feel for the luxury, lifestyle or gifting market. You may already represent complementary non-competing brands and are looking for a purposeful addition to your portfolio. Or you may have strong relationships with retail buyers, corporate gifting clients or hospitality groups that you are ready to put to work.

The ideal sales partner will bring:

  • A proven track record of winning customers, closing deals and building recurring revenue
  • An understanding of premium fragrances, beauty, personal care, homeware, gifting or complementary luxury consumer categories
  • Established networks with independent retailers, corporate buyers, hospitality businesses or a proven consumer audience
  • The commercial ambition to develop a sustainable sales portfolio rather than chase one-off transactions
  • Resilience, professionalism and the discipline to manage a pipeline independently
  • Enthusiasm for socially responsible luxury and products with genuine cultural heritage

Experience in wholesale distribution, corporate gifting, social commerce or livestream selling would all be distinct advantages.

Direct collaboration with the founder

You will work directly with Sikhana’s founder, with regular communication, collaborative sales planning and practical support. This is not a case of being handed a catalogue and left to get on with it. Your experience, market feedback and ideas will genuinely influence the product lines, gifting ranges and new categories Sikhana develops.

A 20% personal discount

As a valued sales partner, you will receive a 20% discount on Sikhana products for personal purchases, subject to standard terms.

Ambitious but realistic growth targets

Sikhana’s collective national sales targets are £300,000 in Year 1 and £600,000 in Year 2 across the full partner network. For high-performing agents, the ambition is to develop individual annual portfolios worth £120,000 to £240,000 as territories and customer relationships mature. These figures represent commercial objectives, not guaranteed earnings or contractual quotas. Actual commission rates, qualifying sales and earnings will depend on agreed terms and individual performance.

Existing independent agents representing complementary, non-competing luxury or lifestyle brands are particularly encouraged to get in touch.