Sikhana Ltd

Location: Nationwide (UK) / International

Target Markets: B2C, Beauty & Wellness, Gifts & Crafts, Home supplies / Interior, HRC, Hotel, Restaurant, Cafe, Retail & FMCG

Benefits: Recurring commission | Sales leads provided | First sale bonus | Sales and marketing support | Freedom & flexibility

Terms: Commission: 10% for the first order and 5% recurring

Deal Size: Flexible

Sales Type: Telesales / Video meetings / online presentations / Face-to-face meetings (B2B) / E-commerce / no direct interaction

Passionate about luxury? Driven by results? Want to help grow a brand that makes a difference?

Luxury with a Purpose. Sales with Meaning.

At Sikhana, I believe luxury should be more than beautiful products. It should tell a story, evoke emotions, celebrate craftsmanship and make a positive difference.

I am an independent British luxury lifestyle brand offering distinctive fragrances, personal care, home fragrance and gifting collections that combine contemporary luxury with cultural inspiration and authenticity.

My collections include scented candles, reed diffusers, solid perfumes, luxury roll-on perfumes, body oils, hand creams, bath salts, home fragrances and beautifully curated gift sets, alongside distinctive seasonal collections.

Inspired by South Asian heritage and craftsmanship, our products are created for customers who appreciate individuality, quality and meaningful luxury.

But what truly sets Sikhana apart is our purpose.

Together We Grow is more than our tagline. It reflects our belief that business can create opportunities, support communities and generate positive social impact.

Having showcased our products in prestigious retail environments including John Lewis and Peter Jones, we are now focused on expanding Sikhana’s reach across the United Kingdom.

We are seeking five ambitious, commercially driven Independent Sales Partners to help take Sikhana into its next chapter of growth.

Apply to Sikhana Ltd today

Company

Sikhana Ltd
Contact person

Saadia Baber
Website

www.sikhana.uk

Products

The focus will be on the fragrance collection made up of home fragrances and also personal care. All products are inspired by the Sub-Continent and the Middle East but made in the UK.

Below is a link to the wholesale catalogue which will give you an idea of the products, I am looking to sell. I do have serving platters but these would be for B2C only.

https://sikhana.uk/pages/become-a-stockist-of-sikhana

Please note that orders are made upon demand so allow a 3-4 lead time from when order is place and when the client can expect to receive the order by. Payment terms would require full upfront payment for orders to be processed, as relationships are established, these terms can become more flexible.

Based on my experience retailers order collections and value of order can range from £1.5K – £2K.

Benefits

Recurring commission
At Sikhana, I believe the success in the brand lies in us growing together, which is why in addition to an initial commission of 10% for the first order a recurring 5% commission is being offered for repeat orders, which would be in place for 3 years from when the first order is placed and payment is received.
Sales leads provided
Where relevant I have a list of sales leads I have from when I exhibited at the Home and Gift show and Top Drawer at Olympia so I can share these if needed to follow up.
First sale bonus
A bonus of £200 will be given to the first sale exceeding £3K in addition to the commission earned on that sale.
Sales and marketing support
Where needed I can provide you with the sales and marketing material needed to help promote the products. A wholesale catalogue is already available.
Freedom & flexibility
I believe life is about living so my focus would be to support the individual to achieve their target each month, however the focus should be on the annual target as some months may be slower than others. There will be a bonus payment if annual targets are exceeded by 10% and above, with a scaling fixed sum payment ranging from £500 - £1K. The only fixed day and time would be every Monday 10am call via Zoom / Teams to discuss targets, challenges and what support I can provide.

Target market

The Opportunity – Five Sales Partners, One Shared Ambition

We are building a nationwide network of five independent sales partners to introduce Sikhana to more retailers, businesses and consumers across the UK.

Our aim is to develop strong national coverage by working with commercially experienced agents who understand their markets, have established relationships and can identify new opportunities.

We welcome applicants with experience in:

London and the South East
South West England and Wales
Midlands and East of England
North of England
Scotland and Northern Ireland

These are indicative regions rather than fixed or exclusive territories. Coverage will be discussed based on individual experience, customer networks and business potential.

We recognise that successful sales professionals bring different strengths. Some excel at developing wholesale accounts, others at winning corporate gifting contracts, while some are particularly effective at selling directly to consumers.

You do not need to specialise in every channel. We want to work with people who know where their strengths lie and have a proven ability to convert opportunities into sales.

Where You’ll Make an Impact

B2B – Wholesale & Retail Distribution

Introduce Sikhana to premium independent retailers, lifestyle boutiques, gift shops, concept stores, spas and relevant hospitality businesses.
Identify, approach and secure new wholesale stockists.
Build relationships with retail buyers, decision-makers and business owners.
Present our collections, negotiate orders and generate repeat business.
Develop a sustainable customer portfolio with opportunities for ongoing sales.

Our wholesale collection orders typically range from £1,500 to £2,000, providing opportunities to build meaningful revenue through new accounts and repeat purchasing.

Corporate Gifting & Hospitality

Introduce Sikhana to corporate gifting buyers, HR teams, procurement professionals and event organisers.
Develop bespoke gifting opportunities for employee recognition, client appreciation, corporate events and seasonal celebrations.
Explore opportunities within boutique hotels, hospitality, weddings and premium events.
Identify gifting opportunities around Christmas, Eid, Diwali and other cultural celebrations.
Build commercial relationships with organisations seeking authentic, distinctive and socially responsible gifts.

B2C – Direct Consumer Sales & Social Commerce

We’re equally enthusiastic about creative approaches to reaching consumers directly.

Opportunities include:

Hosting live selling events on Instagram, TikTok and other relevant social media platforms.
Demonstrating products, sharing the stories behind the collections and converting customer interest into purchases.
Developing direct consumer sales through community networks, events and partnerships.
Collaborating with appropriate content creators and influencers.
Using unique referral links or promotional codes to generate measurable online sales.
Proposing innovative ideas to expand Sikhana’s consumer audience and strengthen brand awareness.

Experience in social commerce, livestream shopping or digital selling would be a distinct advantage.

Ideal Profile

Who I am Looking For

I am seeking individuals who combine the drive of an entrepreneur, the instincts of an experienced salesperson and the enthusiasm of a genuine brand ambassador.

My ideal sales partners will demonstrate:

Self-Motivation & Initiative
You are a natural self-starter, proactive, organised and motivated to create opportunities rather than waiting for leads.

Proven Sales Success
You can demonstrate a successful track record of winning customers, negotiating deals, closing sales and generating revenue.

Luxury Market Understanding
You understand premium fragrances, beauty, personal care, homeware, lifestyle products, gifting or complementary luxury consumer categories.

Established Networks
Ideally, you already have relationships with independent retailers, corporate buyers, hospitality businesses or other relevant decision-makers. Alternatively, you may have a proven ability to generate direct consumer sales through an established audience.

Commercial Ambition
You are results-oriented, comfortable working towards agreed objectives and motivated by commission-based earning opportunities.

Entrepreneurial & Creative Thinking
You enjoy identifying new routes to market, exploring opportunities and contributing fresh ideas that support growth.

Relationship-Building Skills
You communicate confidently, understand customer needs and believe in building long-term commercial relationships rather than simply securing one-off transactions.

Passion for Socially Responsible Luxury
You appreciate authentic products, cultural heritage, craftsmanship and businesses committed to making a positive difference.

Resilience & Accountability
You are professional, persistent, reliable and disciplined in prospecting, managing your pipeline and following through on opportunities.

Existing independent agents representing complementary, non-competing luxury or lifestyle brands are particularly encouraged to apply.

Why Partner with Sikhana?

You’re a Valued Partner – Not Just Another Sales Agent

We believe successful commercial relationships are built on trust, collaboration and shared ambition.

Although you’ll operate independently, you won’t simply be handed a catalogue and left to your own devices.

You’ll work directly with Sikhana’s founder, with regular communication, collaborative sales planning, product knowledge and practical support.

We want our sales partners to feel connected to the brand and recognised for the value they bring.

Help Shape the Future of Sikhana

Your experience and customer insights will genuinely matter.

As someone speaking directly with retailers, corporate buyers and consumers, you’ll have opportunities to influence the product lines, gifting ranges and new categories Sikhana considers introducing.

We welcome market feedback, fresh ideas and commercially sound recommendations.

This is an opportunity to contribute to the development and direction of a British luxury brand, rather than simply represent an existing catalogue.

Marketing & Promotional Support

We will provide relevant materials to support your sales activity, including:

Product catalogues and wholesale information
Digital marketing and promotional assets
Product imagery and brand storytelling materials
Relevant product information and agreed sales presentations
Support with bespoke gifting enquiries
Founder-led product knowledge and collaborative sales discussions

Additional promotional resources can be discussed according to agreed opportunities and business needs.

A 20% Personal Discount

As a valued member of our extended team, you’ll enjoy a 20% discount on Sikhana products purchased for yourself, friends and family, subject to standard terms.

Flexibility, Independence & Earning Potential

Commission-only remuneration, with no fixed salary or retainer.
Competitive commission arrangements based on the sales channel and order type.
Opportunities for additional performance-based incentives.
Potential to earn commission from qualifying repeat business.
Flexibility to manage your sales activities and customer relationships independently.
The opportunity to represent complementary, non-competing brands, subject to agreed terms.
Direct collaboration with the founder and meaningful involvement in future commercial development.

For illustration, qualifying annual sales of £120,000 would generate £12,000 in commission at a 10% rate, while £240,000 would generate £24,000. Actual commission rates, qualifying sales and earnings will depend on agreed terms and performance; no income is guaranteed.

We want to build commercially rewarding partnerships where individual success contributes to Sikhana’s collective growth.

Our Sales Ambition – Help Build a £600,000 National Sales Network

We have an ambitious but focused growth strategy for Sikhana, supported by our plans to appoint five independent sales partners across the UK.

Our collective national sales targets are:

Year 1: £300,000 annual revenue
Year 2: £600,000 annual revenue

Our aim is to develop a successful network of agents generating sustainable revenue through B2B wholesale, corporate gifting, hospitality partnerships and direct-to-consumer sales.

With wholesale collection orders typically ranging from £1,000 to £1,500, alongside opportunities for larger corporate gifting contracts, repeat wholesale orders and digital sales, we believe there are multiple routes to building meaningful business.

For commercially ambitious, high-performing agents, our aspiration is to develop individual annual sales portfolios worth £120,000–£240,000 as their territories and customer relationships mature.

We recognise that individual performance will vary based on established buyer relationships, geographic coverage, chosen sales channels and the time needed to build a customer portfolio.

These figures represent our commercial objectives, not guaranteed earnings or minimum contractual sales quotas.

You’ll work directly with the founder to identify opportunities, set achievable milestones and develop a focused business development plan.

Our aim is simple: to build a network of motivated, independent sales professionals who share in Sikhana’s growth and have a meaningful influence on its future.

Is This the Opportunity You’ve Been Looking For?

Perhaps you’re an established independent sales agent with complementary luxury brands in your portfolio.

Perhaps you have strong relationships with retail buyers, corporate gifting clients or hospitality groups.

Or perhaps you’re a commercially talented social seller with an engaged audience and a proven ability to generate consumer purchases.

Whatever your background, if you are ambitious, resourceful, commercially focused and genuinely passionate about luxury products with a purpose, we’d love to hear from you.

We’re not simply looking for five people to sell our products. We’re looking for five partners who want to help shape the future of Sikhana.

How to Apply

Please tell us:

Your relevant B2B and/or B2C sales experience, with examples of results achieved.
The geographic areas you cover and the buyer networks or consumer audiences you can access.
Any complementary brands you currently represent.
Your experience with wholesale distribution, corporate gifting, social commerce or livestream selling.
What your approach would be to generating your first sales for Sikhana.
Why Sikhana’s purpose-led approach to luxury appeals to you.

We welcome applications from established independent agents and commercially experienced sales professionals looking to develop their own independent sales portfolio.

Discover our collections: www.sikhana.uk

SIKHANA | Together We Grow