Loveforlaundry Ltd

Loveforlaundry Ltd
Location: Nationwide (UK)
Target Markets: Independent UK gift, lifestyle and homeware retailers
Benefits: 15% opening commission | 10% recurring commission | Samples and materials provided | UK fulfilment handled | Flexible, portfolio-friendly
Terms: 15% commission on opening orders, 10% recurring commission on repeat orders.
Deal Size: £100 - £1,000
Sales Type: Face-to-face meetings (B2B)
Love for Laundry is a premium Italian laundry perfume brand with an established and growing presence across European retail. In the Netherlands alone, a country of around 18 million people, the brand generates €9 million in annual turnover, and it continues to perform strongly in other European markets. With more than 1,500 retail stockists across Europe, the concept is thoroughly proven.
We have also been active in the UK market for several years, building a loyal customer base of approximately 20,000 consumers. Many of these customers regularly ask where they can purchase their favourite laundry perfumes in physical stores. This existing customer demand presents a significant opportunity for UK retailers and the sales agents representing our brand.
The product drives strong repeat purchasing. Consumers return regularly for their favourite fragrances, which means retailers reorder consistently, creating an ongoing revenue stream for agents as well as the stores they supply.
UK fulfilment is already fully operational, and agents are supported with samples, sales materials and marketing collateral from day one.
Love for Laundry is now actively recruiting independent UK sales agents to expand our presence in physical retail stores nationwide, offering the opportunity to represent an established European brand with proven sales, an existing UK customer base and strong repeat-purchase potential.
Company
Loveforlaundry Ltd
Contact person
Jeroen Zomer
Telephone
Website
Love for Laundry produces a premium Italian laundry perfume, a highly concentrated fragrance added to the fabric softener compartment during the final rinse, leaving laundry with a long-lasting scent. The product sits naturally alongside home fragrance, lifestyle and giftware ranges, making it easy to introduce to retailers already stocking complementary products.
The collection currently comprises 16 fragrances across two tiers:
New retailers start with a fixed 32-bottle starter collection, 2 bottles of each of the 16 fragrances, giving every new stockist a complete display from day one.
Innovation and product development are central to our growth strategy. Every year, we develop and launch new fragrances, giving existing retailers fresh opportunities to generate additional sales and encourage repeat purchases.
Beyond laundry perfume, we are also preparing to introduce an expanding range of complementary home fragrance and lifestyle products, including room sprays, reed diffusers and other fragrance solutions. These product categories have already proven successful across European markets, providing UK retailers with further opportunities to expand their offering through an established brand.
For sales agents, this means the opportunity extends well beyond the initial laundry perfume collection. As new fragrances and product categories are introduced, agents can continue growing their existing retail accounts, generating additional orders and ongoing commission opportunities.
The attractive retail price points, strong visual appeal, continuous product innovation and high repeat-purchase potential make Love for Laundry a compelling addition to independent retailers, home fragrance specialists, gift shops and lifestyle stores across the UK.
Premium Italian laundry perfume already stocked in more than 1,500 stores across Europe, a proven retail concept now entering the UK market.
Earn 15% commission on every opening order and 10% on all subsequent repeat orders, so your commission income grows as your retailer accounts reorder.
We provide full product information and personal onboarding so agents can confidently present the range to retailers. Ongoing support is available whenever required.
Product samples, sales materials and marketing imagery are all provided. Love for Laundry handles order processing, invoicing and UK fulfilment directly.
Regional exclusivity can be agreed based on your network, territory coverage and sales performance, rewarding agents who build strong local relationships.
Organise your own schedule and add Love for Laundry to your existing portfolio during your regular store rounds, with no conflicts and no constraints.
The focus is on physical UK retail, specifically independent stores where premium home fragrance and lifestyle products already have a natural home. Target outlets include:
The ideal stockist is a retailer that values attractive, browsable products with genuine repeat-purchase appeal, where customers can discover and smell the fragrances in-store and return for their favourites. This is a face-to-face, relationship-driven sales opportunity, not a telesales role.
You are a self-employed sales agent who already visits physical retail stores face-to-face and has an established network of independent stockists. Ideally, you currently represent complementary, non-competing brands in giftware, home fragrance, lifestyle or homeware, categories where Love for Laundry slots in naturally alongside what you already sell.
Because this range fits so neatly into existing store visits, there is no need to build a new route or cold-call unfamiliar contacts. You present it to buyers you already know, in stores already buying in this space. The 32-bottle starter pack gives every new account a complete display from the outset, making the first conversation straightforward and the follow-up reorder almost automatic.
What makes this particularly compelling is the recurring income model. Every retailer you introduce becomes an ongoing commission source, earning 10% on every repeat order they place for as long as they stock the range. With a product that consumers return to buy again and again, that pipeline builds quickly.