Strategic Hospitality

Independent B2B Sales Agents Wanted | Software & SaaS | UK Wide | Recurring Commission

Strategic Hospitality

Location: Nationwide (UK)

Target Markets: Beauty & Wellness, Building & materials, Business Services, Facilities Management, Food & Drink, HRC, Hotel, Restaurant, Cafe, IT, Software & Applications, Retail & FMCG, Sport / Outdoor

Benefits: Innovative product / service | Recurring commission | Professional training and support | Sales and marketing support | Freedom & flexibility

Terms: Self-employed, commission-only, recurring earnings potential, flexible hours, UK-wide.

Deal Size: £100 - £1,000

Sales Type: Face-to-face meetings (B2B)

Strategic Hospitality and Startup Agency are two independent but closely connected UK businesses specialising in software development, digital platforms and practical technology solutions for businesses.

Strategic Hospitality develops software specifically for the hospitality industry, including restaurant reservations, guest management, digital gift vouchers, event ticketing, catering management and accommodation guest engagement.

Startup Agency is a strategy and software engineering business delivering bespoke business management systems, customer relationship management platforms, Progressive Web Apps (PWAs) and digital solutions across sectors including property, construction, trades, retail and professional services.

Together, we have developed an extensive portfolio of proprietary software platforms, with established paying customers across multiple industries.

Our solutions are designed to help businesses improve operational efficiency, increase customer engagement and generate additional revenue.

We are now expanding our UK-wide sales network and seeking experienced independent sales agents, business introducers and commercial partners who can help us bring these established products to a wider market.

We provide product demonstrations, sales materials and technical support, allowing our partners to concentrate on developing relationships and generating new business.

Products

We are recruiting independent sales agents to represent an established portfolio of business software, SaaS platforms and digital solutions across the UK.

Our products are designed to solve everyday business challenges, improve efficiency, increase revenue and strengthen customer engagement.

STRATEGIC HOSPITALITY | Hospitality Software

  • TableDiary: Restaurant reservation management, online bookings and guest relationship management.
  • GiftVouchers: Digital gift voucher sales and management for hospitality businesses.
  • TicketsPro: Online event ticketing, bookings and ticket sales management.
  • CateringDiary: Catering order management and operational software.
  • GuestRelations: Digital guest engagement and concierge solutions for hotels, accommodation providers and restaurants.
  • Loyal Rewards: Digital customer loyalty and rewards platform.

Our hospitality solutions are suitable for restaurants, cafés, bars, hotels, holiday accommodation operators, event venues and hospitality groups.

STARTUP AGENCY | Business Software & Digital Solutions

  • Progressive Web Apps (PWAs): Mobile-first digital applications for businesses, providing customers with convenient access to services, information, bookings and direct communication without requiring an app store download.
  • TradesDiary: Business management software for trades and service providers.
  • MaintenanceDiary: Maintenance management and operational software.
  • Bespoke CRM Systems: Custom-built customer relationship management and operational platforms.
  • Business Automation: Digital systems designed to streamline administration, customer management and everyday operations.
  • Bespoke Software Development: Tailored software solutions built around individual business requirements.

Our solutions serve a broad range of industries, including hospitality, property, construction, trades, retail, events and professional services.

THE SALES OPPORTUNITY

We offer a combination of annual and monthly software subscriptions, transaction-based revenue models and bespoke development opportunities.

Agents can focus on sectors where they already have established relationships, with opportunities to introduce multiple complementary products to the same customer.

We provide product demonstrations, technical expertise and sales support, enabling independent sales partners to concentrate on identifying opportunities, building relationships and securing new business.

Commission arrangements, including potential recurring earnings on qualifying subscriptions, are agreed individually.

Benefits

  • Innovative product / service

    Our competitive advantage is that we develop and own our software platforms, rather than simply reselling third-party products. This gives us direct control over development, functionality, customisation and technical support. Strategic Hospitality and Startup Agency offer an established portfolio of proprietary software solutions already deployed with paying customers across hospitality, property, trades and other industries. Our Key Selling Points: - Proprietary Technology: Our platforms are developed in-house, allowing us to adapt solutions to genuine customer requirements. - Practical Business Solutions: Our products address everyday challenges, including reservations, customer engagement, bookings, administration, operational management and revenue generation. - Progressive Web Apps (PWAs): Mobile-first applications accessible without app store downloads, helping businesses communicate directly with customers through features such as push notifications, QR codes and NFC technology. - Multiple Complementary Products: Customers can adopt individual solutions or combine products to address different business needs, creating valuable cross-selling opportunities. - Bespoke Development Capability: Unlike providers limited to fixed software packages, we can also develop tailored systems for businesses with more specialised requirements. - Established Customer Deployments: Our software is already being used by paying businesses, providing practical examples and demonstrations for prospective customers. - Direct Technical Support: Sales partners have access to the people responsible for designing and developing the technology. Our core sales message is simple: We help businesses reduce operational friction, improve customer engagement and create new revenue opportunities through practical, affordable software solutions. For independent sales agents, this means representing real products with existing customers, supported by in-house technical expertise and opportunities to generate revenue across multiple services.

  • Recurring commission

    Yes. Our independent sales partners can build recurring commission income from the customers they introduce. Many of our software platforms operate on monthly or annual subscriptions, creating opportunities for agents to earn commission beyond the initial sale. As agents develop their customer portfolios, they can potentially benefit from ongoing subscription renewals, additional product sales and upgrades. With multiple complementary products available across hospitality, property, trades and other industries, agents also have opportunities to increase the value of existing customer relationships through cross-selling. Recurring commission rates, eligibility and payment arrangements will be clearly defined in each partner's agreement before appointment.

  • Professional training and support

    We provide practical product training and ongoing support to help independent sales partners confidently represent our software solutions. At the beginning of the partnership, agents will receive an introduction to our businesses, product portfolio, target markets and key selling points. Training will include online product demonstrations, explanations of the problems each platform solves, guidance on identifying suitable customers and support with presenting our solutions to prospective clients. Agents will also receive access to relevant product information, sales materials and demonstrations that can be shared with potential customers. Our in-house software development team will be available to assist with technical questions, more complex customer requirements and bespoke software opportunities. We recognise that not every experienced sales professional has a technical background. Our approach allows agents to concentrate on building relationships, identifying opportunities and generating sales while we provide the necessary product expertise. Training and support will be delivered remotely, with additional guidance available as agents develop their knowledge and customer portfolios.

  • Sales and marketing support

    Yes. We provide our independent sales partners with professional sales and marketing support to help them identify opportunities, approach prospective customers and convert enquiries into paying clients. Our support includes product information, sales presentations, demonstrations, website links and relevant marketing materials covering our software platforms and digital solutions. We can also assist with tailored customer proposals, product recommendations and technical explanations where businesses have more complex requirements. Agents will have access to our existing product websites and live demonstrations, allowing prospective customers to see how our solutions work in practice. Our team will support agents throughout the sales process, from initial product enquiries and demonstrations through to customer onboarding and implementation. We will also provide updated product information and marketing materials as our software portfolio develops. Our objective is to give independent sales partners the commercial and technical support they need to concentrate on building relationships, generating opportunities and securing new business.

  • Freedom & flexibility

    Our independent sales partners enjoy the freedom to manage their own working hours, sales activities and customer relationships without the restrictions of traditional employment. There are no fixed working hours, office attendance requirements or geographical restrictions beyond any territories agreed as part of the partnership. Agents can work remotely, meet customers face-to-face or conduct online presentations, depending on their preferred approach and the needs of their clients. Partners are free to represent other businesses and complementary products, making this an ideal opportunity for established sales professionals, consultants and business introducers looking to develop additional income streams. Agents can concentrate on the industries and geographical areas where they already have established relationships, allowing them to build their business around their existing networks and experience. Our aim is to create mutually beneficial, long-term commercial partnerships where independent agents have the flexibility to develop opportunities at their own pace, supported by our software products, technical expertise and commercial resources.

Target market

Our target market is small and medium-sized businesses (SMEs) across the United Kingdom, with particular emphasis on hospitality, accommodation, property, trades and professional services.

We are looking to engage directly with business owners, managing directors, general managers and other decision-makers who have the authority to invest in software and digital solutions.

Primary Target Markets

Hospitality and Accommodation: Independent restaurants, cafés, bars, hotels, guesthouses, holiday parks, serviced accommodation operators, event venues and hospitality groups. These businesses can benefit from our reservation systems, digital vouchers, ticketing platforms, guest engagement solutions and operational software.

Property and Trades: Letting agencies, property management companies, maintenance contractors, construction businesses, landscapers and independent tradespeople requiring better systems for managing customers, jobs, properties and everyday operations.

Retail and Independent Businesses: Shops, beauty salons, leisure businesses, golf clubs and other customer-facing businesses seeking improved customer engagement, digital loyalty, mobile applications and business management solutions.

Professional Services: Consultants, agencies, accountants and other service-based businesses requiring bespoke CRM systems, workflow automation and digital customer communication.

Geographical Coverage

We are targeting businesses throughout England, Scotland, Wales and Northern Ireland, with opportunities available across 13 proposed UK sales territories.

Ideal Customer Profile

Our ideal customer is an established business that recognises the value of technology but may lack the time, technical expertise or internal resources to develop and manage its own digital systems.

We are particularly interested in businesses where our products can deliver measurable operational improvements, reduce administration, increase customer engagement or create additional revenue opportunities.

Many of our solutions are suitable for cross-selling, allowing sales partners to develop longer-term commercial relationships with customers rather than relying solely on one-off transactions.

We are seeking independent sales agents who already have established relationships within these markets and can introduce our products directly to relevant decision-makers.

Ideal Profile

WHO WE ARE LOOKING FOR

We are seeking experienced, self-employed B2B sales professionals, independent sales agents and established business introducers throughout the UK.

Our ideal partners are commercially minded individuals who already have relationships with business owners and decision-makers, particularly within hospitality, accommodation, property, trades and professional services.

We are especially interested in candidates who:

  • Have a proven background in B2B sales, business development or account management.
  • Already represent complementary products or services to businesses.
  • Have established contacts within their local business community or industry sector.
  • Are confident identifying opportunities, developing relationships and closing sales.
  • Can work independently, manage their own pipeline and generate new business.
  • Are comfortable discussing software solutions, although technical expertise is not essential.
  • Are motivated by commission-based earnings and the opportunity to build a long-term commercial partnership.

We also welcome applications from established consultants, digital agencies and business service providers interested in referral or reseller arrangements.

WHY THIS OPPORTUNITY IS ATTRACTIVE

Unlike many commission-only sales opportunities, we are not asking agents to sell an untested concept or a product that has yet to reach the market.

Strategic Hospitality and Startup Agency have an established portfolio of proprietary software platforms and digital solutions already being used by paying customers across multiple industries.

Our partners benefit from:

Established Products: A substantial range of existing software solutions with real-world customer deployments.

Multiple Revenue Opportunities: Monthly and annual software subscriptions, digital applications, transaction-based services and bespoke development projects.

Recurring Commission Potential: Opportunities to earn ongoing commission on qualifying subscription revenue, subject to agreed commercial terms.

Cross-Selling Opportunities: Multiple complementary products that can be introduced to existing customers, increasing the potential value of each business relationship.

Flexible Working: Independent, self-employed arrangements without fixed working hours or a requirement to operate from an office.

Nationwide Opportunities: Sales territories available throughout England, Scotland, Wales and Northern Ireland, initially on a non-exclusive basis.

Technical and Commercial Support: Product demonstrations, sales materials, technical expertise and support with customer proposals and implementation.

Sector Flexibility: Agents can concentrate on industries where they already have experience and established relationships.

LONG-TERM PARTNERSHIP OPPORTUNITY

We are not looking to build a traditional employed sales force. Our objective is to establish a national network of productive independent sales partners who can develop their own customer relationships while representing an expanding portfolio of software products.

This opportunity is particularly well suited to experienced sales professionals who already have access to business decision-makers and want to introduce additional products without the cost or complexity of developing their own technology.

Commission structures and ongoing earning arrangements will be agreed individually, based on the nature of the partnership and products represented.