Steinel UK Ltd

Represent Steinel Heat Gun Technology Across UK Independent Tool Stores

Steinel UK Ltd

Location: Midlands / Northern Ireland / South East / Republic of Ireland

Target Markets: Building & materials, Electronics, Facilities Management

Benefits: Working with a well-established company | Innovative product / service | Excellent commission terms | Recurring commission | Sales leads provided | Sales and marketing support | Exclusive sales areas | Freedom & flexibility

Terms: 11% on new accounts, 10% on repeats—strong, ongoing commission.

Deal Size: £100 - £1000

Sales Type: Face-to-face meetings (B2B)

Leading Global Heat Tool Innovation

STEINEL is a global organisation dedicated to developing cutting-edge technology for controlled heat delivery. Professionals worldwide expect the superior performance, reliability and value that only an industry leader can provide. The highest standards in design, manufacturing and service have made the STEINEL name synonymous with quality and innovation.

We are actively expanding our distribution network and seeking experienced sales agents to represent our market-leading heat gun and glue gun technology across the UK.

Premium German-Engineered Heat Tools

Steinel is a global innovator in heat gun and glue gun technology, trusted by professionals across construction, electrical, automotive, industrial repair, and DIY sectors. You’ll represent a premium product line known for German engineering, durability, and performance.

Your range includes professional heat guns (PRO HM series), cordless heat guns (MobileHeat series), industrial glue guns (GluePRO series), cordless glue guns (MobileGlue series), and specialist nozzles and accessories.

These are premium, professional-grade tools that command higher prices and deliver strong margins to retailers. The product range offers both entry-level and specialist models, giving you flexibility to serve diverse customer needs whilst building substantial order values.

Benefits

  • Global Heat Tool Specialist

    Steinel develops professional heat guns, cordless heat tools, and hot-melt glue guns for tradespeople, industrial users, and hobbyists who need accurate, dependable heat delivery. Their comprehensive range includes gun-type heat guns, barrel-type heat guns, the innovative MobileHeat cordless series, professional glue guns, and specialist nozzles and accessories.

  • Cutting-Edge Heat Technology

    Steinel leads the market with innovative heat tools featuring precise temperature control, advanced airflow systems, and cordless technology. The MobileHeat series brings powerful hot-air performance to battery platforms with fast heat-up times and maximum mobility. Professional models like the PRO HM series offer durable construction for daily trade use, whilst the GluePRO range delivers high output with precise adhesive flow.

  • Premium Products Drive Higher Commissions

    Steinel heat guns and glue guns are professional-grade tools that command premium prices, not bargain-bin alternatives. Independent tool stores stock higher-priced heat guns, specialist accessories, cordless premium models, and professional glue guns. Higher ticket items mean larger commissions per sale, and repeat orders for glue sticks, replacement nozzles, and seasonal top-ups create ongoing income streams.

  • Strong Recurring Revenue Potential

    Each new account typically starts with initial orders, giving you substantial commission from day one. Once established, accounts generate recurring revenue through regular reorders of glue sticks, replacement accessories, additional units as stores expand their range, and seasonal demand across roofing, automotive, and electrical sectors.

  • Warm Inbound Leads Passed Directly

    Any sales enquiries from within your designated territory are automatically passed to you. This means warm, pre-qualified leads, less time prospecting, faster account closure, and commission pipeline growth without extra effort. Active marketing campaigns across social media, product showcases, and trade-focused content drive demand directly to your territory.

  • Comprehensive Marketing Support

    Inbound enquiries from your territory - phone calls, website forms, social media messages, and retailer requests - are passed directly to you. Active marketing campaigns including social media showcases, product demonstrations, trade-focused content, and seasonal promotions create brand visibility and product interest that feeds directly into your sales pipeline.

  • Exclusive Protected Territory

    We offer exclusive sales regions to ensure each agent has a clearly defined territory, protected opportunities, and the ability to build long-term relationships without internal competition. Starting with the South East of England, a high-potential area with dense concentration of independent tool stores, strong trade activity across multiple sectors, and excellent opportunities for rapid account growth.

Sell to UK Independent Tool Retailers

Your primary focus will be independent tool retailers who value high-quality, reliable, professional-grade tools. These stores appreciate premium products and often rely on knowledgeable staff who can demonstrate tool capabilities.

You’ll target owner-managed tool shops, regional tool chains, specialist power tool retailers, trade-focused independent merchants, electrical wholesalers, plumbing and heating merchants, automotive and bodyshop supply, construction and building merchants, and industrial supply and MRO distributors.

Self-Starting Trade Sales Professional

You are a self-starter who thrives independently. Independent tool stores value personal relationships, so you must be comfortable working without micromanagement, proactive in finding new accounts, motivated by commission and results, and able to structure your own day and territory. You don’t wait for leads – you create them.

You have strong relationships in the tool trade. The perfect candidate already has existing contacts in independent tool shops, a network across trade counters and regional merchants, and experience selling into owner-managed businesses. You understand the culture of independents: fast decisions, loyalty, and product trust.

You are a hands-on demonstrator. Steinel tools sell incredibly well when demonstrated. You enjoy showing how a tool works, are confident doing quick demos in-store, can explain technical features in simple, practical terms, and love the moment when a customer sees the tool in action. You believe in the product and aren’t afraid to show it.

Sales areas: South East, Northern and Southern Ireland, and Midlands.