German-British Chamber of Industry & Commerce
Represent Premium German Long-Life Pastry Products in the UK
German-British Chamber of Industry & Commerce
Location: Nationwide (UK)
Target Markets: Food & Drink, HRC, Hotel, Restaurant, Cafe, Retail & FMCG
Benefits: Working with a well-established company | Freedom & flexibility
Deal Size: Flexible
Sales Type: Telesales / Face-to-face meetings (B2B) / Digital sales (email, social media, online messaging)
HE-SCHU Konditorei-Erzeugnisse Schulz GmbH & Co. KG is a seventh-generation, family-owned German producer of premium, long-life pastry products. Based near Hamburg, the company supplies bakeries, patisseries, cafés and wholesalers with IFS-certified products including cream puffs, éclairs, tartlets, Baumkuchen and sponge specialities. HE-SCHU is now seeking an experienced UK sales agent to help build long-term partnerships in the British bakery and foodservice market.
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Company
German-British Chamber of Industry & Commerce
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Contact person
George Farthing
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Telephone
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Website
Products
This is an opportunity to represent a long-established German bakery producer specialising in premium pastry and confectionery products for the bakery, patisserie and foodservice trade.
HE-SCHU’s product range includes cream puffs, éclairs and other choux pastry products, shortcrust pastry tartlets, Baumkuchen, sponge cake shells and Othello products. The products are designed for professional customers looking for high-quality pastry bases and finished products that can be used flexibly across bakery, café and foodservice settings.
A key advantage of the range is its shelf life of up to nine months. This allows customers to reduce storage losses, improve inventory planning and benefit from more flexible logistics compared with chilled alternatives. The company combines traditional confectionery expertise with modern production standards and IFS-certified manufacturing.
HE-SCHU already supplies customers in Germany and Scandinavia and is now looking to expand its product range into the UK market.
Benefits
Working with a well-established company
HE-SCHU is a seventh-generation, family-owned German bakery producer with long-standing expertise in premium pastry products. Its IFS-certified production, broad product range and established customer base in Germany and Scandinavia underline its credibility and reliability as a supplier.
Freedom & flexibility
Sales agents working with HE-SCHU will have the freedom to develop the UK market through their own existing networks in bakery wholesale, foodservice and café channels. With a versatile long-life product range and clear target sectors, agents can identify opportunities flexibly across different customer groups.
Target market
The sales focus is on potential customers and distribution partners across the UK bakery and foodservice sector, especially:
- Bakery wholesalers
- Foodservice distributors
- Bakery purchasing cooperatives
- Bakeries
- Patisseries
- Cafés
- Café and confectionery chains
- Selected wholesale partners supplying the bakery trade
Agents with contacts in the environment of bakery purchasing groups, wholesale bakery supply or café and patisserie chains would be especially well suited to this opportunity.
Ideal Profile
The ideal sales agent will have an established network in bakery wholesale, foodservice distribution and bakery purchasing cooperatives. Existing contacts among bakeries, patisseries, cafés and café chains would be highly valuable.
This opportunity will suit a commercially minded agent who understands how to position premium bakery products and can communicate the value of IFS-certified, long-life pastry products to professional customers. The agent should be confident developing new customer relationships and supporting HE-SCHU’s long-term expansion in the UK market.
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