Togro Steward is the core product. It is an annual subscription for estates and rural land businesses, sold at £990 per year for a single estate (three seats, walker-report alerts, incident workflow and an evidence log) or £2,490 per year for larger estates (ten seats, an events and closures module, visitor analytics and insurance-grade exports). When a walker reports a problem on their land, the responsible person gets a private alert with a photo and a map pin, urgent issues immediately and minor ones in a daily digest. Every warning they publish is timestamped and logged, which matters because the 2025 Livestock Act gives landowners real legal exposure and no way to evidence that they warned anyone. There is also an optional onboarding pack at £2,500 where we map the estate and train the team.
For land agents and estate management firms there is a portfolio licence from £6,000 per year. This gives the firm one dashboard across every estate it manages plus white-labelled client reports, and each firm typically brings ten or more estates with it, so it is the biggest single deal in the book.
Two seasonal and local lines round it out. Shoots can publish their shoot days through Steward so walkers are diverted before they reach a drive, which sells easily in autumn. Rural pubs, cafes and farm shops list free on the map and can pay for featured placement on nearby routes or per verified visit.
Finally, you earn referral commission on doors you open but do not close yourself. Councils, National Parks and utilities are founder-closed, and your introduction is logged as yours and paid when the deal lands. Togro is also building connections with farm software and land platforms, so a warm introduction to anyone in that world is the most valuable referral you can send, credited the same way.
