Pura

Pura
Location: Nationwide (UK)
Target Markets: Retail & FMCG, Other
Benefits: Innovative product / service | Excellent commission terms | Recurring commission | Professional training and support | Sales and marketing support | Exclusive sales areas | Freedom & flexibility
Terms: 12% on sales up to £50k, 14% up to £100k, and 15% above £100k annually.
Deal Size: Flexible
Sales Type: Face-to-face meetings (B2B)
Pura is a premium plant-based tofu cat litter brand launching in the UK market. Our product is made from 100% natural ingredients — pea fibre, corn starch and soybean fibre — with zero silica dust, fully biodegradable and flushable.
We are backed by an established manufacturing base with full certifications (MSDS, IMDG non-hazardous classification) and offer DDP delivery directly to UK retailers. Our wholesale price is £8.50 per unit with a recommended retail price of £13.99–£15.99, giving retailers strong margins.
We are now looking for experienced, self-motivated sales agents to help us build distribution across the UK.
Company
Pura
Contact person
Malcolm zhao
Telephone
Pura Tofu Cat Litter — available in three variants:
• Original (Unscented) — 2.8kg / 7L
• Green Tea — 2.8kg / 7L
• Lavender — 2.8kg / 7L
Target channels:
• Independent pet retailers
• Garden centres and farm stores
• Health food stores with pet sections
• Regional pet distributors
Minimum order: 50 units per SKU
Lead time: 4–6 weeks from confirmed purchase order
Payment: 30% deposit, 70% before shipment
Pura stands out in a crowded market by combining premium positioning with genuine sustainability credentials. Unlike most tofu litters that compete on price, Pura is positioned as a lifestyle brand — clean packaging, natural ingredients, and zero silica dust. The UK market is actively shifting away from clay and silica litters due to health and environmental concerns, and Pura is perfectly placed to capture this demand. Retailers are actively looking for differentiated, story-driven products in this category.
We offer 12% on sales up to £50k, 14% up to £100k, and 15% above £100k annually. Cat litter is a repeat purchase product — once a retailer stocks Pura, reorders come automatically. An agent with just 20 accounts ordering 50 units monthly at £8.50 wholesale generates over £100k in annual sales, earning £15k+ in commission with minimal ongoing effort.
Yes — cat litter is consumed monthly. Every account you open becomes a source of recurring commission with no additional selling effort. Agents build a portfolio of accounts that reorder consistently, creating a growing passive income stream on top of new account commissions.
All agents receive a full product briefing covering ingredients, certifications, market positioning and competitor analysis. We provide a professional sell sheet, trade price list, and objection handling guide. Free product samples are provided for all new prospect accounts. Our team is available for support on any buyer questions or negotiations.
We supply all agents with professional printed and digital sell sheets, trade price lists, and product samples at no cost. We also provide point-of-sale materials for retail placement and ongoing new product updates as the range expands.
We offer regional exclusivity to agents who hit agreed sales targets. Initial territory is agreed at onboarding — typically by county or region. Agents who consistently perform have the opportunity to expand their exclusive territory. We will not appoint multiple agents in the same area.
This is a fully commission-based, self-employed role. Agents work their own hours, manage their own diary, and are free to represent other non-competing product lines alongside Pura. There are no minimum activity requirements — results are what matter.
The UK pet care market is worth £9.9 billion and growing. Our target retail channels are:
• Independent pet retailers across the UK
• Garden centres and farm stores (Wyevale, Dobbies, Mole Valley Farmers)
• Health and organic food stores with pet sections
• Regional pet product distributors
• Veterinary practices and grooming salons
Our end consumer is the eco-conscious cat owner aged 25–45 who actively seeks natural, sustainable alternatives to traditional clay or silica litter. This is the fastest growing demographic in UK pet care, driven by environmental awareness and pet humanisation trends.
Plant-based cat litter is one of the highest growth segments in the category, with demand increasing year on year as consumers move away from silica and clay products.
We are looking for experienced, self-motivated sales agents who already have established relationships with independent pet retailers, garden centres, or health food stores across the UK.
The ideal candidate will:
• Have a proven track record selling FMCG or pet products into retail
• Be comfortable conducting in-store visits and building buyer relationships
• Be based anywhere in the UK — all regions considered
Why this opportunity is attractive:
• Strong commission: 12–15% of wholesale value, scaling with performance
• High retail margins: wholesale £8.50, RSP £13.99–£15.99 — easy sell to buyers
• No stock required: you take the order, we handle fulfilment and delivery
• Growing category: plant-based pet products are trending strongly in UK retail
• Exclusive territory available for the right agent
• Full support: free samples, professional sell sheets, and dedicated back-office support provided from day one