Ideal Profile

The opportunity

Vially is looking to build relationships with established independent B2B sales professionals who can introduce our digital accessibility services and technology to organisations in their existing networks.

We are particularly interested in sales partners who already work with enterprise organisations investing in digital transformation, compliance, SaaS, UX, e-commerce or digital services.

Our model is designed so that the sales partner focuses on relationships and commercial development while Vially provides the specialist accessibility expertise required to scope and deliver the work.

How the Sales Process Works

1. Identify

You identify an organisation where Vially’s services could be relevant.

2. Qualify

Establish the organisation’s requirement and identify the appropriate stakeholders.

3. Introduce

Introduce Vially and arrange an initial conversation.

For introduction-only partners, Vially can take over the opportunity from this point.

4. Discovery

A Vially accessibility specialist can join the conversation to understand the customer’s technical and accessibility requirements.

5. Scope

Vially develops the appropriate scope, technical approach and pricing.

6. Close

Depending on the agreed sales-partner model, Vially can manage the remaining process or work alongside you through commercial negotiations and close.

7. Deliver

Vially’s team delivers the project or service.

The sales partner is not responsible for accessibility delivery.

What We’re Looking For

The strongest fit is likely to be an independent salesperson who already represents complementary, non-competing services.

For example, someone already selling:

• SaaS
• Cybersecurity
• Digital transformation
• Compliance services
• Software development
• UX / digital design services
• Testing / QA services
• IT consultancy
• Governance and risk services

We are particularly interested in partners who can demonstrate an existing network rather than relying entirely on cold prospecting.

What We’d Like to Know About You

Before agreeing a partnership, we’d like to understand:

• The sectors you currently work in
• The types of organisations you sell to
• The decision-makers you typically work with
• Other products or services you currently represent
• Your approach to generating new business
• Whether you prefer introductions or managing the wider sales cycle
• Your geographic coverage
• Any existing relationships where you believe accessibility could be relevant

The objective is to establish whether Vially naturally complements your existing portfolio and customer relationships.

Indicative Commission Structure

We recognise that different independent sales partners prefer different levels of involvement.

Qualified Introduction

Indicatively 10% of new business

Suitable where you originate and qualify the opportunity and introduce Vially to the relevant decision-maker, with Vially subsequently managing the sales process.

Actively Developed Opportunity

Indicatively 15–20% of new business

Suitable where you originate the opportunity and remain actively involved in developing the commercial relationship through the sales process.

SaaS Accounts

For software customers originated by a sales partner, Vially is open to agreeing an ongoing commission arrangement.

An indicative model could include commission on first-year contract revenue plus a smaller percentage of subsequent renewal revenue.

The exact structure will be agreed before sales activity begins.

Example Earning Potential

The following examples illustrate how the model could work rather than representing guaranteed contract values.

£10,000 services engagement

10% introduction commission = £1,000

15% active sales commission = £1,500

20% active sales commission = £2,000

£30,000 engagement

10% introduction commission = £3,000

15% active sales commission = £4,500

20% active sales commission = £6,000

£50,000 engagement

10% introduction commission = £5,000

15% active sales commission = £7,500

20% active sales commission = £10,000

Larger ongoing relationships may combine accessibility services and software, creating additional revenue opportunities.

What Vially Provides

You will not be expected to become an accessibility consultant.

Vially can provide:

• Initial product and accessibility training
• Sales collateral
• Case studies
• Software demonstrations
• Technical discovery support
• Accessibility specialists for client meetings
• Scoping and pricing
• Proposal preparation
• Regulatory and standards expertise
• Delivery of all accessibility work

Our aim is to make it straightforward for someone with strong commercial relationships to introduce accessibility without needing deep technical expertise themselves.