About Hometouch

Hometouch is a CQC-regulated, technology-enabled home care provider specialising in live-in and dementia care for families across England. The company was founded in 2015 by an NHS dementia physician and combines clinical, neuropsychiatric expertise with a modern care-matching platform to deliver person-centred care in the client’s own home.

Hometouch has grown through organic expansion and acquisition — including the integration of Guardian Carers — and is backed by institutional investors including Passion Capital, Global Founders Capital, Bupa and 500 Global. The company is now expanding its private-client sales capability by appointing self-employed sales agents to represent Hometouch on an exclusive basis in defined county territories.

The Opportunity

Hometouch is recruiting experienced, self-motivated self-employed sales agents to grow its private, self-funded client base county by county. Unlike a nationwide, shared-territory role, each Hometouch agent is appointed with exclusivity over an agreed county (or grouped counties, by agreement), giving you ownership of every enquiry and referral relationship you develop in your area, backed by leads generated through Hometouch’s own marketing and technology platform.

Benefits

An exclusive, protected territory

You represent Hometouch as the sole appointed agent within your county, so the relationships and pipeline you build are yours to develop without being undercut by another agent working the same postcodes.

A specialist, trusted service to sell

Dementia and live-in care is a considered, high-value purchase built on trust. You are backed by a clinically-founded, CQC-regulated provider with a genuine specialism, not a generic care directory.

Warm leads plus your own network

Hometouch’s platform and marketing generate direct enquiries into your territory, which sit alongside the referral relationships you build yourself.

Competitive, recurring commission

Earn commission on the value of every care package you place, payable across a recurring window — see the commission schedule for current rates.

Support from a dedicated operations and care team

Hometouch’s care management team supports you from qualified enquiry through to assessment and onboarding, so you can focus on selling and relationship-building.

Flexible, self-employed working

Set your own hours and working pattern within your territory — field visits, phone, video consultations or digital and referral-partner outreach.

How to Apply

Interested candidates should apply using the Apply Button below, briefly outlining relevant experience, current sales activity, and any existing contacts or referral relationships relevant to private home care in their preferred county.