Dennett Outdoor Ltd
Represent Leading Fishing Tackle Brands to the UK Angling Trade
Dennett Outdoor Ltd
Location: North East / North West
Target Markets: Independent tackle shops and chandlers across the North of England
Benefits: Exclusive territory | Repeat order income | 10% commission | Retainer considered | 30+ years established
Terms: 10% commission on all sales from the territory. Open to financial discussion for the right person.
Deal Size: £100 - £1,000
Sales Type: Face-to-face meetings (B2B)
One of the UK's Largest Fishing Tackle Distributors
Dennett Outdoor Ltd has been a leading wholesale distributor to the UK and Ireland fishing tackle trade since the early 1990s. The company supplies around 750 trade accounts across all disciplines of angling, with a portfolio that spans well-known exclusive brands including Mepps, Maxima, Strike Pro, Owner, Watersnake and Grundens, alongside its own proprietary label ranges that give retailers choice across multiple price points.
Dennett continues to grow year on year, regularly introducing new products to keep the range fresh and commercially relevant for retail buyers. Its depth of brand offering means agents can genuinely cater for every customer’s needs in one call.
Dennett Outdoor is now recruiting an independent sales agent to take on an exclusive territory covering the North of England.
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Company
Dennett Outdoor Ltd
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Contact person
MARK GAMBLE
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Telephone
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Website
A Full-Range Portfolio for Every Angler
You will represent a broad and well-established range of fishing tackle and related equipment, giving retailers a compelling one-stop wholesale proposition. The portfolio covers:
- Rods and reels
- Waders and clothing
- Monofilament and lines
- Lures and terminal tackle
- Accessories and ancillary equipment
The range includes sought-after exclusive brands such as Mepps, Maxima, Strike Pro, Owner, Watersnake and Grundens, as well as Dennett’s own label lines, which provide retailers with options at a variety of price points. A full-colour trade catalogue and a live B2B website showing real-time stock levels support every sales call.
Benefits
30+ Years Supplying the UK Angling Trade
Dennett Outdoor has been trading since the early 1990s and today supplies around 750 trade accounts across the UK and Ireland. It is one of the largest wholesale fishing tackle distributors in the country.
Agents Who Stay for the Long Haul
Current agents have been with Dennett for 1, 5, 9, 11, 14 and 16 years. That kind of retention speaks for itself.
Repeat Orders Throughout the Season
Most accounts order regularly throughout the season, with many kicking off each year with a sizeable pre-order that is then topped up as demand grows.
Retainer Considered for the Right Candidate
Depending on experience and background, Dennett is open to discussing a retainer arrangement alongside the commission structure.
Catalogue, Live Stock Data and Samples on Hand
A full-colour trade catalogue and a B2B website with live stock levels back every sales call. Samples and direct product support are also available.
Exclusive sales areas
One agent required for the North of England. The area will be exclusive.
Freedom & flexibility
This is an opportunity for someone to take this on as their own business and grow a sustainable income for years to come.
Selling to Independent Retailers Across the North of England
Your exclusive territory covers the North of England. The target customer base consists of:
- Independent fishing tackle retailers
- Established tackle shops
- Boat chandlers
A number of customer accounts in the territory are already open and trading, providing an immediate base of business to build from.
Build a Long-Term Income in a Market You Know
You are a self-motivated sales professional, ideally with experience in the outdoor or angling trade. You understand retail buying cycles, can build genuine relationships with independent shop owners, and are comfortable managing your own diary and territory.
This is a genuine agency partnership, not a short-term project. Dennett’s existing agents have tenures of 1, 5, 9, 11, 14 and 16 years respectively, a clear indicator that agents who commit to this territory build sustainable, long-running income streams. With existing accounts already open in the North of England, you will not be starting from scratch.
The right candidate will treat this as their own business: growing the account base, maximising seasonal pre-orders, and capitalising on the repeat purchasing patterns that characterise this trade. A retainer may be considered depending on the candidate, and commission terms are open to discussion for the right person.
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