Built Logic
Freelance B2B Cold Caller / Appointment Setter – UK Construction AI
Built Logic
Location: Nationwide (UK)
Target Markets: Business Services
Benefits: Excellent commission terms | First sale bonus | Hourly payment - Retainer - Upfront commission at the start | Freedom & flexibility
Deal Size: £10,000 - £100,000
Sales Type: Telesales
Built Logic is an AI transformation partner for the UK construction and built environment. We work with established companies to identify where AI can improve commercial performance, financial reporting, business development and day-to-day operations, then help them implement the right systems, workflows and training.
Our clients and target companies include main contractors, M&E and building services businesses, civil engineering firms, developers, property companies, engineering consultancies and facilities management businesses.
We are looking to expand our outbound sales activity and want experienced freelance telephone sales professionals who are comfortable speaking directly with business owners, directors and senior decision-makers.
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Company
Built Logic
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Contact person
Kristian Brown
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Website
Products
The primary objective is to generate qualified appointments for Built Logic’s AI transformation services.
Our services include:
- Ongoing AI transformation partnerships
- AI workflow and system development
- Business process and AI opportunity assessments
- Team AI training
- Bespoke AI implementation and integration
This is a consultative B2B sale rather than a transactional product sale. The caller’s role is to start conversations, identify potential needs and secure qualified meetings with relevant decision-makers. Built Logic’s team will handle the consultation, proposal and close.
Benefits
Excellent commission terms
In addition to an agreed hourly rate, we are open to a performance-based bonus structure for qualified appointments and opportunities generated. We are more interested in rewarding genuine commercial opportunities than simply paying for call volume. The final structure will be agreed with the successful candidate based on experience and level of involvement.
First sale bonus
We are open to agreeing an additional one-off bonus when the first client generated through the caller's activity becomes a paying Built Logic client. The exact amount will be agreed before work begins.
Hourly payment - Retainer - Upfront commission at the start
This is a paid freelance role from the outset. We are not asking candidates to work on a commission-only basis while building a pipeline. We expect to agree an hourly rate based on experience, with additional performance-based incentives for qualified appointments that take place. We want to build a long-term relationship with someone who performs well, rather than continually changing callers.
Freedom & flexibility
This is a fully remote freelance position with flexibility around the number of hours worked. Calls need to take place during UK business hours, but outside of agreed calling periods you can organise your workload independently. We are open to candidates working with other clients and are primarily interested in consistent performance, good communication and high-quality appointments.
Target market
Established UK construction and built-environment companies, with a particular focus on businesses with £10m+ turnover.
Target sectors include:
- Main contractors and principal contractors
- M&E and building services
- Civil engineering
- Fit-out contractors
- Housebuilders and property developers
- Engineering and construction consultancies
- Facilities management businesses
The people we want to reach are senior decision-makers such as Managing Directors, Commercial Directors, Operations Directors, Finance Directors, Pre-Construction Directors and other department heads.
These are consultative conversations with established businesses rather than high-volume consumer sales. Prospects will be researched and selected before calling, with the aim of identifying genuine opportunities where Built Logic could help improve business performance through AI.
Ideal Profile
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