Bring a Unique Tea Brand Infused with a Dash of Italian Style to the UK Market

Babingtons Tea Rooms were founded in Rome in 1893 by two well to do, genteel British ladies, Miss Babington & Miss Cargill.

On the Grand Tour along with many Victorians of their day, they sought a refuge from the heat where ladies could relax, read the journals of the day, discuss the news & events of the time and of course, enjoy a cup of the finest, health-giving teas.

Years & years ahead of their time, they were in-fact, emancipated entrepreneurs with an added dash of British eccentricity, style & wit.

This unique spirit endures to this day. Babingtons, located at the foot of Rome’s iconic Spanish Steps, is still owned & led by descendants of the founders – Rory Bruce & Chiara Bedini.

The world now comes to Babingtons Rome, with over 50,000 international guests per annum – plus of course, their devoted Italian customers who have loved them for generations.

Rory & Chiara realised that this magical elixir was limited only to the people who came through their door in Rome. However passionate these customers were, there was an underlying frustration that more people could not enjoy Babingtons. So, they thought…if the world comes to Babingtons, why not take Babingtons to the world?

Hence, Babingtons Blends will launch in the UK with a range of 10 of Chiara’s – & Babingtons customers’ – favourite teas.

The unique positioning the brand will take in the super premium tea market, however, may be summed up by a quote from Chiara: “We don’t sell tea. We sell the unique experience & story of Babingtons in a cup.” Hence, the brand strategy is to differentiate from all other teas by not competing with them.

Not only is our brand’s story unique, but it is alive, vibrant, contemporary and benefits from world class packaging design & imagery. We require established sales agents to help bring our premium product to market in the UK. With our considerable PR and marketing activity, you will have all of the support you could ever wish for from a company to make this a successful venture for you!