Primary Pets – Seeking Sales Agents for High-Quality Dog Health Supplements
Primary Pets Premium Pet Supplies
Location: Nationwide
Target Markets: Retail & FMCG
Benefits: Recurring commission | Sales and marketing support
Terms: Competitive rates, recurring, subject to contract
Deal Size: £100 - £1000
Sales Type: Field sales (physical meetings)
We are Primary Pets Premium Pet Supplies, an established UK brand offering high-quality, reasonably priced health supplements for dogs. We’ve been in the market since 2018 and are known for effective formulas that support joint health, digestion, skin condition, and overall wellbeing.
Our products are sold direct-to-consumer via Amazon and through our own website, where we’ve built strong visibility through ongoing advertising spend on Google, Meta (Facebook and Instagram), and other paid media. Agents and retailers can easily see that we’re actively backing the brand with real marketing spend.
We’re now expanding our range to include new soft-chew formats, making our offer even more retail-friendly.
We’re now focusing on a strategic push into trade sales, aiming to grow this channel to 30% of our revenue. This is a timely opportunity for experienced sales agents to introduce a trusted, in-demand range to retailers across the UK.
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Company
Primary Pets Premium Pet Supplies
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Contact person
Tony Resch
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Telephone
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Website
Products
We are looking for sales agents to introduce and grow trade sales of our proven range of natural health supplements for dogs, sold under the Primary Pets brand.
Our established, high-traction products include:
- Organic Turmeric Powder Capsules – for joint and inflammation support
- Green Lipped Mussel Capsules – rich in natural omega-3s for joint and mobility health
- Hemp Seed Oil – available in liquid (with dropper) and soft gel form, supports skin, coat, and joints
- Omega 3-6-9 Fish Oil Capsules – all-round health and coat care
We’ve just released a new line of functional soft chews, formulated to meet common health needs and designed for easier administration:
- No Scoot – supports anal gland function
- Calming – helps manage anxiety and stress
- Itch & Immunity Support – for skin health and immune balance
- Probiotics with Prebiotics – promotes gut health and digestion
All products are UK-manufactured to high standards, offered at competitive RRPs with excellent trade margins, and supported by ongoing digital marketing to drive consumer demand.
Benefits
Recurring commission
Our focus is building long-term relationships with retailers, so we are ready to offer recurring commissions, subject to contract
Sales and marketing support
- Marketing Materials (brochures / sell sheets, etc.) - Digital assets - POS materials
Target market
At this stage, we’re targeting the UK retail pet market. Our focus is on smaller chains, and pet product distributors, independent pet shops, and maybe vet clinics.
Our priority is regional pet shop chains like Jollyes and Pets Corner, large enough to drive volume, small enough for direct engagement.
We’re also want to build traction with independent shops and vet practices, which are ideal for early brand visibility.
Larger retailers, would be a great win where attainable. While typically harder to access early on, we welcome agents with contacts or experience in this space.
We’re also open to distributor partnerships to support broader market reach.
Premium opportunities
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Ideal Profile
We’re looking for experienced, self-motivated sales agents with existing contacts in the pet trade — particularly those who already sell to independent pet shops, vet clinics, small retail chains, or pet product distributors.
This is an attractive opportunity to represent a well-established brand with strong Amazon and DTC sales, backed by ongoing digital marketing and a new soft-chew range just launched. Our products are in high demand, margins are competitive, and the market is wide open with no restrictive exclusives. We provide full support, including samples and sales materials.
Competitive commission offered — to be discussed.
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