Lone Star of London

Lone Star of London
Location: Nationwide (UK)
Target Markets: Fashion boutiques, gift shops and lifestyle retailers across the UK
Benefits: 10% recurring commission | New stockist bonus | Exclusive territory | Branded display provided | Portfolio-friendly
Terms: 10% recurring commission on all paid orders, plus £25 for every new stockist opened.
Deal Size: £100 - £1,000
Sales Type: Face-to-face meetings (B2B)
Lone Star of London is a British fashion accessories brand built around stylish, practical phone lanyards and wristlets. The business has developed a strong direct-to-consumer following, a substantial customer database and a growing network of independent stockists across the UK.
Products retail between £20 and £36, sit within an accessible gifting price point and are designed to generate repeat orders, making this a genuine recurring income opportunity for the right agent. Agents receive samples, a branded rotating countertop display and responsive support from the Lone Star team.
The brand is now recruiting experienced independent sales agents to expand its wholesale presence across UK independent retail.
Company
Lone Star of London
Contact person
Simon Walker
Telephone
Website
Lone Star of London produces a considered range of phone lanyards and wristlets designed to keep phones secure, accessible and stylishly presented. The range covers multiple styles and price points within the £20 to £36 retail band:
The products are compact, highly visual and easy to demonstrate in person, making them a natural fit for face-to-face retail selling. Retailer margins are attractive, and the range appeals equally as a personal purchase or a gift, giving stockists strong sell-through potential across multiple occasions.
A branded rotating countertop display is being introduced to give stockists a complete, ready-to-sell presentation. It is designed to maximise in-store visibility, drive impulse and add-on purchases, and encourage the kind of repeat wholesale orders that build an agent’s recurring income over time.
Lonestar combines style and practicality through an extensive range of phone lanyards and wristlets for men and women. With £20-£36 retail price points and a branded countertop display, the products are highly visible, easy to demonstrate and well suited to gifting, add-on and impulse purchases.
Earn 10% on every paid order from your accounts, plus £25 for each new stockist you open. Commission is uncapped.
Every stockist you introduce keeps earning you 10% commission on their repeat orders, so your income grows as your portfolio does.
Agents receive product samples and a branded rotating countertop display to give retailers a complete, ready-to-sell presentation from day one.
Exclusive regional territories are available, reviewed after six months against agreed activity and sales targets. Existing stockists and reserved accounts are identified upfront.
Work independently, set your own schedule and carry Lone Star alongside non-competing brands. It is designed to fit neatly into an existing agent portfolio.
The primary wholesale targets are independent retailers where visual, gift-friendly accessories perform well. Suitable outlets include:
The end consumer is anyone looking for a practical, attractive and secure way to carry their phone, whether shopping, travelling, attending events or enjoying outdoor activities. The £20 to £36 price point works well for personal purchases and gifting, which broadens the appeal across a wide range of retail environments and keeps sell-through rates strong for stockists.
You are an experienced, self-motivated independent sales agent with an established network of buyers across independent retail, whether in fashion, gifts, lifestyle, outdoor or accessories. You already visit retailers regularly within a defined territory and understand how to open new accounts and develop them into long-term, reordering relationships.
You are confident presenting new products face to face and have an eye for where a design-led product with strong visual appeal will land well. An appreciation of visual merchandising and an instinct for identifying the right retail environment will set you apart.
This opportunity sits comfortably alongside complementary, non-competing brands in an existing agent portfolio. You manage your own schedule, your own approach and your own retail relationships. Lone Star provides the products, display materials and support to make the sell straightforward. For agents who open strong accounts and service them consistently, the recurring commission structure means income grows as the stockist portfolio grows.