Symo Parasols

Bring Belgian Heavy Duty Parasols to London’s Hospitality Scene – Sales Agent Wanted

Symo Parasols

Location: London

Target Markets: London hotels, restaurants, pubs, bars and cafés with outdoor spaces

Benefits: Up to 22% commission | Exclusive territory | Monthly retainer (negotiable) | Factory training | 90 years of manufacturing

Terms: Up to 22% commission, exclusive territory and a negotiable monthly retainer.

Deal Size: £10,000 - £100,000

Sales Type: Face-to-face meetings (B2B)

A Belgian Specialist with 90 Years of Craft

Symo Parasols is a professional parasol manufacturer based in Bruges, Belgium. Founded in 1932, the company develops, manufactures and supplies heavy-duty parasols to commercial customers across Europe, with a team of 22 people and a turnover of six million euros.

The focus has always been on quality craftsmanship, practical engineering and helping hospitality businesses make the most of their outdoor spaces. Symo already works with sales agents and its own sales teams across the UK, France and other European markets.

Symo is now actively recruiting an independent sales agent to develop its presence across Greater London.

Heavy-Duty Parasols Built for Hospitality

Symo’s range covers heavy-duty parasols engineered for the demands of professional hospitality environments. These are not domestic garden products; they are built to perform on exposed terraces, busy beer gardens and commercial outdoor dining areas, season after season.

The core range serves practical needs: creating shaded, comfortable outdoor spaces for venues that need to extend their trading capacity and improve the guest experience. Alongside standard commercial parasols, Symo offers fully branded options, allowing drinks companies, breweries and venue groups to use outdoor furniture as a visible marketing asset.

This dual proposition gives the agent a natural conversation-starter with two distinct buyer motivations: practical outdoor infrastructure and branded installation projects.

Benefits

  • 90 Years of European Manufacturing Behind You

    Symo has been manufacturing professional parasols since 1932, with a dedicated team of 22 and a turnover of six million euros.

  • Successful track record with agents or sales people

    We have been working sudcessfully with sales agents and our own sales people in UK, France and many other countries.

  • Earn Up to 22% and You Control the Rate

    Commission runs up to 22%, with the rate tied to the discount you offer customers. Keep the price strong and your earnings follow.

  • Retainer Available for the Right Commitment

    A fixed monthly retainer is open to discussion, depending on the time and commitment you dedicate to the territory.

  • Factory Training and Ongoing Field Support

    Training takes place at the Bruges factory, covering products, technical knowledge and the CRM system. Ongoing support includes joint customer visits and after-sales assistance.

  • Sales leads provided

    We support your sales efforts with leads generated through targeted marketing campaigns and an effective lead generation programme. You will also have an existing customer base to build on, creating opportunities to strengthen relationships and develop further business.

  • Sales and marketing support

    We provide a comprehensive range of sales and marketing materials, including product brochures, professional technical data sheets, an inspiration book and practical guides and tips for customers. These resources help you present our range, advise customers and support them in choosing the right parasol for their outdoor space.

  • Exclusive Territory Rights in Greater London

    You will hold exclusive rights to represent Symo within an agreed territory, giving you a protected area to develop and grow without internal competition.

  • Freedom & flexibility

    As an independent sales agent, you have the freedom to organise your own schedule, plan customer visits and develop your territory in a way that works for you. You can combine Symo Parasols with complementary, non-competing brands in your portfolio, with training and ongoing support from our team.

Selling to London's Hospitality and Outdoor Spaces Market

The primary market is Greater London’s hospitality sector, venues with outdoor seating that need commercial-grade shade structures. This includes:

  • Hotels, restaurants, pubs, bars and cafés with terraces or beer gardens
  • Independent venues and multi-site hospitality groups
  • Breweries and drinks brands supplying branded parasols to their on-trade customers
  • Architects, interior designers and hospitality furniture suppliers specifying products for terrace and outdoor dining projects

Key decision-makers include business owners, purchasing managers, operations teams and designers working on commercial outdoor spaces. Deal sizes range from £10,000 to £100,000, reflecting both single-venue projects and larger branded or multi-site installations.

The Right Agent Already Knows These Customers

Symo is looking for an established independent sales agent or agency with active relationships in Greater London’s hospitality sector. If you already represent contract furniture, outdoor furniture, hospitality equipment or complementary commercial products, Symo’s parasol range is a natural portfolio addition that can open new conversations with customers you already visit.

You should be confident developing sales from initial contact through to order, comfortable with longer commercial sales cycles, and experienced in understanding the practical and aesthetic requirements of hospitality buyers. A background in commercial outdoor spaces would be a genuine advantage.

For the right agent, this is an opportunity to introduce a long-established European specialist to your existing network. The range complements adjacent product categories well, adds commission from accounts you already hold, and provides a credible entry point into new hospitality accounts through terrace upgrades, outdoor dining projects and branded installations. Factory training in Bruges, a monthly retainer open to negotiation, and exclusive territory rights make this a serious long-term partnership.