Regional Sales Agent – London (HORECA Solutions)
TFC - The Fresh Curry
Location: London
Target Markets: HRC, Hotel, Restaurant, Cafe
Benefits: Recurring commission | Exclusive sales areas
Terms: 5% on first orders, 3% recurring commission on all repeat orders.
Deal Size: £1000 - £10000
Sales Type: Field sales (physical meetings)
At TFC – The Fresh Curry, we’re on a mission to revolutionize professional kitchens by making authentic Indian cooking simpler, faster, and consistently delicious. We specialize in shelf stable, Indian base gravies exclusively designed for the HORECA (Hotel, Restaurant, Catering) sector. Our gravies help chefs save time without compromising on taste or creativity, offering a flexible, high-quality solution that’s already winning hearts.
-
Company
TFC - The Fresh Curry
-
Contact person
Dhruv Singhania
-
Telephone
-
Website
Products
We provide a range of premium, shelf stable, Indian base gravies that allow chefs to add their own touch while significantly reducing preparation time. Unlike retail products, our gravies are tailored for professional kitchens that require scale, consistency, and cost-efficiency.
Benefits
Recurring commission
One of the most exciting aspects of this opportunity is our recurring commission structure. As a sales agent for The Fresh Curry, you don’t just earn a commission on the initial sale—you continue to earn a percentage on every repeat order your clients place. This means that as you build strong, long-term relationships, your income can grow steadily over time without the need to constantly chase new sales. The more satisfied, loyal clients you bring in, the more sustainable and rewarding your earnings become. It’s a genuine opportunity to build a stable, compounding revenue stream.
Exclusive sales areas
As a sales agent with The Fresh Curry, you will be granted exclusive sales rights for your designated area. This means you will have full control and priority over all sales activities and client relationships within your assigned region, without competition from other TFC agents. It gives you the security to build and grow your territory with confidence, knowing that all the clients you develop within your area will remain exclusively yours, ensuring both long-term partnerships and recurring commissions.
Target market
Our ideal customers are:
-
Indian and South Asian Restaurants
- Pubs
-
Cloud Kitchens & Catering Services
-
Cafés & Fast-Casual Outlets
-
Hotels & Event Venues
-
Food Distributors servicing the HORECA segment
These businesses are looking for ways to simplify their operations, deal with kitchen manpower challenges, and maintain high-quality, authentic Indian flavors.
Premium opportunities
We recommend that you also check our premium opportunities within Food & Drink.
Monkey Rocks
We are an established business with a strong operational set up, but require sales assistance to push out our new…
Urbani Truffles
Since 1852, Urbani Truffles UK Ltd has nurtured a passion for truffles that has spanned six generations. Driven by love…
Earlsmann VINE
Earlsmann VINE is a Devon-based company creating naturally alcohol-free drinks inspired by classic wine styles. Our premium range includes white,…
Ideal Profile
We’re seeking independent sales agents, freelancers, or experienced sales professionals who:
-
Have strong connections in the HORECA space, especially within the Indian/South Asian food scene in London
-
Are self-driven, excellent at building relationships, and passionate about bringing value to clients
-
Are looking for a high-commission, flexible sales role with the ability to grow alongside a fast-expanding brand
-
Ideally have prior experience selling food products, ingredients, or kitchen solutions
Why This Opportunity is Attractive
-
Attractive Commission Structure: Earn a healthy percentage of each sale
-
Unique Product: A solution specifically tailored for a growing gap in the market
-
Flexibility: Work independently, build your own client base, and grow at your pace
-
Long-Term Growth: Be part of an ambitious brand that’s quickly scaling across the UK
If you’re excited to introduce a product that genuinely solves a problem for professional kitchens, we’d love to hear from you.
Related opportunities
Comesto has been around for 4 years, built on the experience of F&B industry veterans. But our team is young…
Hi, we are Protermars -Snacks, a small meat snacks company based in Essex. Our air dried meat is made from…
Apulia Blend Ltd is a well-established business with over 20 years of experience in importing and distributing high end extra…
Babingtons Tea Rooms were founded in Rome in 1893 by two well to do, genteel British ladies, Miss Babington &…
First Choice Gourmet Foods is a well-established, family-run business with over 20 years of experience in delivering restaurant-quality frozen food…
We are an established business with a strong operational set up, but require sales assistance to push out our new…
Mesa Trading Group is a UK-based importer and distributor specializing in raw shelled peanuts. We supply high-quality peanuts in bulk…
Having had many years of sales and marketing experience at senior levels in the corporate world, and following giving up…
Since 1852, Urbani Truffles UK Ltd has nurtured a passion for truffles that has spanned six generations. Driven by love…
Lourado, UK LTD is a UK distributor of Lourado Limited in Uganda, known for growing award winning fine (specialty grade)…
Dished is a modern food-tech startup on a mission to revolutionise how food is ordered and enjoyed. We provide an…
We cut fresh lemons and limes ready for your drinks mixers and Cocktails. We have been developing a simple but…