Looking for sales training UK that inspires action, sharpens skills, and delivers real results?

This guide showcases the top sales trainers UK has to offer — from legendary names who pioneered industry-shaping methods to modern voices bringing psychology, digital tools, and bold new perspectives into the mix.

Whether you’re exploring UK sales training for yourself or your team, these trainers bring insight, energy, and a proven track record.

Here’s a glimpse of what you’ll find below:

• The researcher behind SPIN Selling — one of the most influential and enduring sales frameworks ever created.
• A neuroscience-powered coach who reveals what’s really happening in your customer’s brain during a pitch.
• A live cold-caller who dials real prospects on stage — and turns sales fear into confidence.
• A market-stall powerhouse turned speaker who proves that being authentic is your biggest competitive edge.
• A blunt (and proudly controversial) coach who cuts through the noise and builds sales confidence from the ground up.

From best-selling books to keynote stages and hands-on workshops, these are the voices shaping the future of sales training in the UK.

They’re listed in no particular order, so don’t read too much into who comes first — every one of them brings something unique to the table. Scroll down to discover who they are — and why their lessons stick.

Neil Rackham – The Researcher Who Made Sales Less Pushy

Before there were podcasts, funnels, and LinkedIn cold outreach sequences, there was Neil Rackham — clipboard in hand, quietly revolutionising how the world thinks about selling.

Widely credited as the father of consultative selling, Neil didn’t invent his ideas in a boardroom. He spent over 12 years observing more than 35,000 live sales calls across 23 countries, trying to figure out what actually worked. The result? The now-iconic SPIN Selling model, which moved sales away from slick pitches and toward thoughtful conversations — something UK sales training is still rooted in today.

SPIN (short for Situation, Problem, Implication, Need-payoff) is now a staple of B2B sales around the world, and Neil’s ideas underpin many of the best-known UK sales trainers working today.

Key Contributions:

• Founded Huthwaite, the research firm behind SPIN Selling.
• Authored several bestselling books including:
  • SPIN Selling
  • Major Account Sales Strategy
  • Rethinking the Sales Force
• Held visiting professorships at leading British universities, including Portsmouth and Sheffield.
• Consulted for global companies like IBM, AT&T, and Shell.
• Delivered keynotes and lectures worldwide on behaviour-based sales, research methodology, and complex B2B selling.

A Legacy Built on Listening

Rackham’s approach made it okay — even expected — for salespeople to ask questions, shut up, and actually listen. It wasn’t about tricks or pressure tactics; it was about understanding what the buyer truly needed. And it worked. One of the most impactful stats from his research? Top-performing reps asked more implication questions. That’s it. Less talking, more thinking.

Interestingly, Rackham once considered naming his method “SPIV Selling,” with the “V” standing for Value. But given that “spiv” is British slang for a shady dealer, he wisely stuck with SPIN .​

While Neil Rackham has stepped back from active training, his methodology is alive and well — especially through Huthwaate International, which continues to deliver SPIN-based programmes to companies across the globe.

For a deeper dive into Rackham’s methods and legacy, check out Huthwaite’s complete guide to SPIN Selling.

Grant Leboff – The Sticky Marketer of Modern Sales

Grant Leboff is the sales trainer who looked at traditional cold calling, flyers, and sales pitches… and politely binned them. Instead, he ushered in a new era of content-led, customer-centric sales strategy that actually sticks – literally, in his case, with the bestselling book Sticky Marketing.

Known for being one of the UK’s leading experts on digital selling and marketing, Leboff has made it his mission to help businesses navigate the new world of empowered buyers, shortened attention spans, and inboxes fuller than a Friday afternoon pub.

Where He’s Made an Impact:

• Founded and successfully sold a direct marketing agency before launching Sticky Marketing Club, his consultancy firm helping businesses build value-driven customer engagement strategies.
• Author of five books, including:
  • Sticky Marketing
  • Sales Therapy
  • Digital Selling
  • The Myths of Marketing
  • Myths of Sales
• Regular contributor to BBC Radio, The Daily Telegraph, The Financial Times, and industry conferences across the globe.
• Named one of the UK’s Top 10 Sales & Marketing Influencers by LinkedIn.

What Makes Him Stick:

Grant’s philosophy centres on a simple truth: buyers are in control now. So, he encourages sellers to stop chasing and start creating value that attracts. Whether it’s crafting irresistible content, building thought leadership, or mastering social selling, Leboff teaches companies how to earn attention rather than demand it.

He’s known for asking uncomfortable but important questions like:

“If your product disappeared tomorrow, would anyone miss it – or even notice?”

Ouch. But also – fair.

Leboff’s style is part-professor, part-provocateur. He’s sharp without being showy, and while he’s not the “rah-rah” motivational speaker type, his sessions leave you feeling smarter, more focused, and slightly alarmed at how much fluff your current marketing might contain.

An interesting tidbit: Grant originally studied theology – so he’s well-versed in the power of belief and message. That background might explain his knack for shifting mindsets, not just metrics.

In a sales world awash with noise, Grant Leboff teaches teams how to be relevant, resonant, and refreshingly different. A strategist with substance – and one of the first voices in the UK to say:

“Marketing is sales now – so best you get good at it.”

Grant delivers keynotes, lead training sessions, and consult for businesses looking to modernise their sales approach. His online content and books remain go-to resources for anyone looking to build a strategy rooted in relevance and customer engagement.

To explore Grant’s work and access free resources, visit stickymarketing.com.

Simon Hazeldine – The Sales Psychologist with a Brainy Advantage

Ever wondered what’s going on inside your prospect’s head during a pitch? Simon Hazeldine has. In fact, he’s made it his business to peer directly into the buyer’s brain – metaphorically, of course (no actual lab coats involved). As a sales trainer, keynote speaker, and best-selling author, Simon brings a neuroscience-powered approach to selling that’s as fascinating as it is effective.

What He’s Known For:

• Holds a Master’s degree in the Psychology of Performance, blending academic rigour with real-world results.
• Delivered sales training in over 35 countries to clients ranging from SMEs to global heavyweights like Dell, Cisco, and IBM.
• Author of 7 books, including:
  • Neuro-Sell: How Neuroscience Can Power Your Sales Success
  • Bare Knuckle Selling (and its sequel, Bare Knuckle Negotiating)
  • The Inner Winner
  • The Psychology of Sales Leadership
• Regular media contributor and a fellow of the Institute of Sales Professionals.

What Makes Him Memorable:

Hazeldine isn’t your typical motivational speaker. While others might whip out the pom-poms, Simon prefers brain scans, behavioural insights, and science-backed strategies to explain why buyers behave the way they do – and how to sell to them more effectively as a result.

He coined the term “Brain-Friendly Selling®”, and his training focuses on everything from how buyers process trust to what actually motivates them to take action. (Hint: it’s not your discount.)

His speaking style? Engaging, high-energy, and packed with “a-ha!” moments. One minute he’s explaining dopamine’s role in decision-making, the next he’s using a story about negotiating the price of a pint to illustrate buying psychology. You won’t just learn new techniques – you’ll start seeing sales in an entirely new way.

Fun fact: Before stepping onto stages and into boardrooms, Simon worked as a corporate sales director, so he’s not just preaching theory – he’s lived the pressure of targets and tricky clients.

He’s also unafraid to bust popular sales myths with evidence-based truths. His motto could be something like:

“Don’t just learn what works – learn why it works, and you’ll never sell the same way again.”

With his rare combo of science, sass, and streetwise sales know-how, Simon Hazeldine is quite literally rewiring the way Britain sells.

Simon continues to deliver sales training and keynotes around the world, working with companies who want more than buzzwords — they want real, evidence-based improvement. If your team could use a cognitive edge, he’s one of the most insightful UK sales trainers working today.

Learn more and access Simon’s resources at simonhazeldine.com.

Bruce King – The No-Nonsense Coach Who’s Been There, Sold That

Before “influencer” became a job title and before “funnels” needed mapping, Bruce King was out there showing businesses how to actually sell. Dubbed by The Times as the “King of the UK Salesman,” Bruce has spent over 35 years helping sales teams grow revenue without the fluff – just straight-talking, high-impact techniques that actually work.

What makes Bruce stand out from other UK sales trainers? He’s not just teaching theory – he’s lived it. His approach blends classic sales wisdom with a deep understanding of mindset, motivation, and the psychology of performance. The result? Training sessions that are practical, motivating, and occasionally laugh-out-loud funny.

Some of Bruce’s Wins:

• Ran his popular How to Double Your Sales programme at the Institute of Directors in London for 21 consecutive years.
• Delivered sales training in 23 countries to companies ranging from ambitious SMEs to global powerhouses.
• Author of five bestselling books, including:
  • Psycho-Selling
  • Double Your Sales
  • How to Double Your Sales – Again!
• A frequent keynote speaker at business conferences across Europe and beyond.
• Regularly featured in UK business media and TV segments as a top expert in sales and motivation.

What You Can Expect:

Bruce’s style is upbeat, engaging, and refreshingly unpretentious. He talks to audiences like a savvy friend rather than a guru. His focus? Helping salespeople develop the right beliefs and habits, not just recite scripts. He’s especially passionate about combining psychology with selling — and helping people understand that how you think determines how you sell.

A favourite Bruce-ism:

“Sales success is 80% attitude and only 20% skill. But without the 20%, the 80% is useless.”

Bruce still does live talks and training, his main focus today is his online sales training and coaching programme, which brings his proven techniques directly to individuals and teams at their own pace. It’s perfect for business owners and salespeople who want structured, practical advice from a trusted UK sales trainer, without needing to book a seminar or conference.

Learn more and explore Bruce’s online training programme at bruceking.co.uk/sales-coaching-online.

Andy Bounds – Helping Salespeople Say Less (and Sell More)

Andy Bounds didn’t learn communication in a seminar or from a sales manual—he learned it growing up. His mother is blind, which meant Andy had to become an expert in explaining things clearly from someone else’s point of view. That early lesson shaped his entire approach to sales training in the UK, where he’s now one of the go-to experts in making messages stick.

He’s the author of bestsellers like The Jelly Effect and The Snowball Effect, and his sessions focus on one deceptively simple idea: people don’t care what you do, they care what happens after you do it. That’s where his famous “AFTERs” concept comes in—he teaches salespeople to focus on the outcome, not the company spiel. It’s helped everyone from small business owners to global banks sharpen their pitch. (He once helped a UK bank land a £2.5 billion deal by cutting the fluff and getting straight to the point.)

Unlike some UK sales trainers who bombard you with buzzwords, Andy has a knack for humour and clarity. He often describes himself as a “sat nav for salespeople”—constantly rerouting their messaging until it actually leads somewhere useful. He’s been named Britain’s Sales Trainer of the Year, spoken in over 40 countries, and coached teams at every level to communicate more effectively.

A Few Career Highlights:

• Author of multiple bestselling books, including:
  • The Jelly Effect – how to make your message stick
  • The Snowball Effect – how to communicate with confidence
• Awarded “Britain’s Sales Trainer of the Year” and called “a genius whose advice can’t be ignored” by a global communications director.
• Delivered training in 40+ countries to audiences ranging from SMEs to major banks, law firms, and government bodies.
• Credited with helping one UK financial institution land a £2.5 billion deal through improved sales communication.
• Regular keynote speaker at conferences on sales, marketing, and leadership.

If you’ve ever sat through a painful pitch and thought, “This could’ve been an email,” Andy’s your guy. His workshops are upbeat, interactive, and surprisingly funny—proving that great communication isn’t about saying more, but saying what matters.

Learn more about Andy and his communication training at andybounds.com.

Geoff Burch – The Sales Trainer Who Rides a Motorcycle and Doesn’t Do Boring

If you think sales training in the UK is all slide decks and stiff suits, Geoff Burch is here to prove you wrong — loudly, hilariously, and possibly while wearing a leather jacket. Known as Britain’s “Alternative Business Guru,” Geoff brings stand-up comedy energy to the business world, mixing laugh-out-loud moments with genuinely useful takeaways.

He’s the author of several bestselling business books, including Resistance is Useless — a title that’s as entertaining as it is accurate — and he’s a firm believer that if you can make people laugh, you can make them learn. His sessions are less like lectures and more like performance art, but with an underlying sales message that’s sharp, practical, and often unforgettable.

Highlights and Appearances:

• Author of multiple books including Resistance is Useless, Writing on the Wall, and Go It Alone.
• Former host of the BBC2 series All Over the Shop, where he travelled the UK by motorbike helping small businesses improve their customer service and sales.
• Named “Business Communicator of the Year” by the UK Speechwriters’ Guild.
• Regular speaker for organisations large and small, across sectors from retail to insurance.
• Known for using humour, stories, and wild analogies to explain key sales and service concepts.

Geoff’s approach is designed for people who hate traditional sales training. He’s not one to recite a 12-step close or talk about “value propositions” without first pointing out how ridiculous those terms can sound. Instead, he strips selling down to its essentials: trust, clarity, and a touch of theatrical timing. If your team is allergic to jargon, he’s the antidote.

One of his more memorable moves? Riding his motorbike across the UK to help struggling shops, armed with nothing but blunt advice, boundless enthusiasm, and the occasional mockery of their window displays. That same practical irreverence shows up in every talk he gives.

Geoff continues to deliver keynotes, workshops, and in-house training for companies looking to energise their teams with something smarter and more memorable than your average sales seminar.

For more on Geoff Burch, including his books and speaking topics, visit geoffburch.com.

Phil M. Jones – The Magic Words Man (Influence Made Easy)

Phil M. Jones has built an international reputation on something deceptively simple: knowing the exact words that turn hesitation into action, resistance into curiosity, and conversations into conversions. As one of the most influential figures in sales training UK, Phil has helped millions of people understand the power of subtle language shifts — and how the tiniest tweak can completely change the outcome of a sale.

He’s not just a trainer or speaker. He’s a wordsmith, a strategist, and, as some call him, a “sales linguist.” His bestselling book Exactly What to Say has sold over a million copies worldwide and has spawned an entire suite of companion titles and workshops.

Phil’s story started early. At age 14, he launched a car-washing business that he scaled using door-to-door sales and clever marketing. By 18, he’d become the youngest Sales Manager in Debenhams’ history. Before he hit 30, he was working on multi-million-pound property deals and helping Premier League football clubs close major sponsorships. So yes — he’s done the work before he ever taught it.

What He’s Known For:

• Author of the international bestsellers:
  • Exactly What to Say
  • Exactly How to Sell
  • Exactly Where to Start
• Delivered over 2,500 talks and trainings in 59 countries to more than two million people.
• Became the youngest-ever recipient of the British Excellence in Sales & Marketing Award (BESMA).
• Worked with global clients across finance, tech, real estate, and sports industries.
• Creator of the Magic Words training programmes – focused on practical influence and communication.
• Regular guest on podcasts, business events, and international media.

Phil’s teaching style is energetic, relatable, and full of those “Why didn’t I think of that?” moments. He’s known for playful but pointed questions like:

“Are you really going to say that to a client?”

Before offering a polished alternative that makes you sound ten times more credible – without losing your authenticity.

He often compares good sales language to seasoning in cooking – “Just a pinch of the right phrase can completely elevate the result.” That simple analogy sums up his entire approach.

Phil M. Jones delivers keynotes, training programmes, and coaching around the world. Whether you’re an entrepreneur, sales rep, or executive leader, if you want to become more influential in the conversations that matter most – Phil is one of the most sought-after UK sales trainers to learn from. Discover more about Phil M. Jones and his work at philmjones.com.

Dr. Alison Edgar MBE – The Entrepreneur’s Godmother

If the words “sales training” give you flashbacks to aggressive cold calls or awkward networking events, Dr. Alison Edgar MBE is here to change your mind — and probably make you smile while doing it. Nicknamed “The Entrepreneur’s Godmother,” Alison has built a career out of making sales skills accessible, especially for those who never thought of themselves as “salespeople.”

Alison’s journey started far from the boardroom. She grew up in Clydebank, struggled in school due to undiagnosed dyslexia, and didn’t follow the traditional academic path. But what she lacked in early qualifications, she made up for in grit. After carving out a successful career in corporate sales, she went on to launch her own training business in 2011 — and hasn’t looked back since.

She’s since become a bestselling author, TEDx speaker, government adviser on small business, and the sales coach behind numerous success stories on shows like Dragons’ Den and The Apprentice. Not bad for someone who says she used to hate the word “sales.”

Where She’s Made Her Mark:

• Appointed MBE in 2020 for services to entrepreneurship and business.
• Author of the Amazon bestseller Secrets of Successful Sales and follow-up SMASH IT! The Art of Getting What YOU Want.
• Recognised as one of the UK’s Top 10 Business Advisers.
• Advisor to initiatives like Small Business Saturday and the UK’s Growth Hubs.
• Delivered talks and training for corporates, councils, universities, and hundreds of small businesses across the UK.
• Featured in Forbes, The Telegraph, BBC Radio, and other major outlets.

What sets Alison apart from many UK sales trainers is her ability to break things down in a way that actually makes sense to non-salesy types. She’s practical, warm, and often hilarious – known to say things like:

“If you don’t sell, you don’t have a business – you’ve got a hobby with invoices.”

She’s also famously fond of plain English, friendly nudges, and the occasional joke about grabbing her wooden spoon if you’re slacking. It’s her mix of approachability and authority that’s made her a trusted voice for thousands of UK entrepreneurs.

Alison continues to deliver training and motivational talks across the UK and beyond. While she works closely with start-ups and SMEs, she’s also a popular speaker for larger organisations looking to foster entrepreneurial thinking and improve communication across teams.

For more on Alison Edgar’s approach to sales and entrepreneurship, visit alisonedgar.com.

Sean McPheat – A Pioneer of Digital Sales Training UK

Back when most sales trainers were still handing out flipcharts and “ABC – Always Be Closing” clichés, Sean McPheat was busy writing about online prospecting, CRM systems, and how social media was changing the game. As the founder of MTD Sales Training, Sean has spent the last two decades helping companies modernise their sales approach — and build teams that can thrive in a digital-first world.

Known as one of the pioneers of digital selling and microlearning in sales training UK, Sean has worked with over 9,000 organisations worldwide, including household names like Virgin, Amazon, and Cisco. Whether it’s training a team of new reps or designing an international sales enablement strategy, he brings a data-driven mindset to everything he does.

Career Highlights and Contributions:

• Founder and CEO of MTD Sales Training, an award-winning UK-based sales training company established in 2001.
• Author of several books, including eselling®: The Ultimate Guide to Social Selling – a title that predicted the future of B2B sales long before it was trendy.
• Featured in Forbes, CNN, BBC, and ITV as a recognised voice in sales innovation and leadership.
• Creator of Skillshub, a digital learning platform with 1,000+ bite-sized sales and leadership training modules.
• Delivered sales training to over 100,000 professionals across 23+ countries.
• Helped countless businesses integrate tech into their sales processes without losing the human touch.

Sean is especially passionate about measurable impact — his programmes don’t just teach techniques, they track improvements. His team even claims an average 21% performance boost post-training, which is no small claim in the world of corporate learning.

You’ll often hear Sean comparing social selling to online dating:

“You still need a good opening line – otherwise it’s just awkward silence and rejection.”

That blend of stats, structure and self-awareness makes his training both practical and engaging. He’s not the kind of UK sales trainer who leans on rah-rah motivation; instead, he delivers systems that stick.

Sean McPheat continues to lead MTD Sales Training and develop new digital learning tools for sales teams across the UK and beyond. If your business is looking for scalable, modern training with measurable ROI, Sean is one of the most trusted names in the field.

Marcus Cauchi – The Straight-Talking Sales Trainer Who Cuts Through the Noise

If you’re after feel-good pep talks and vague sales platitudes, Marcus Cauchi is not your man. But if you want a UK sales trainer who will hold up a mirror, call out your excuses, and help your team close better deals with brutal honesty? Then buckle up.

Marcus has spent over 30 years helping businesses — from ambitious start-ups to sprawling corporates — rethink their sales processes and sharpen their approach. He’s especially well-known in sales training UK circles for his expertise in channel sales, complex B2B selling, and turning underperforming reps into confident closers.

At heart, Marcus is a challenger. He’s not afraid to tell a room of salespeople that their pipeline is fantasy, their discovery calls are weak, and their buyer empathy is paper-thin. But underneath that tough-love exterior is a coach who genuinely cares about helping salespeople sell ethically, sustainably, and with more control.

Key Contributions and Highlights:

• Long-time UK associate of Sandler Training, one of the world’s most respected sales training systems.
• Co-author of Making Channel Sales Work, a definitive guide on third-party selling and channel management.
• Host of the widely respected Inquisitor Podcast, where he interviews sales leaders and rants (constructively) about everything wrong with modern sales.
• Known for helping marketing agency account managers — historically non-sales roles — embrace selling as a skill, inspiring the creation of new training tracks for them.
• Trained teams across sectors including tech, SaaS, professional services, and distribution — often in high-stakes, high-resistance sales environments.

One of his most replayed quotes:

“Your mother lied – not everyone is going to buy from you.”

Another favourite:

“A poor sales process is like a pub with no beer – useless and disappointing.”

Marcus doesn’t pretend to be palatable for everyone. His sessions can be blunt, but they’re also eye-opening. He believes that sales is a noble profession when done right — one rooted in truth, service, and mutual value.

And if you’ve ever been through one of his training sessions, you’ll likely agree with how one client described it: “Like a cold shower – shocking at first, but you come out sharper and better for it.”

For more on Marcus’s sales philosophy, visit The Inquisitor Podcast

Benjamin Dennehy – The “Most Hated” Sales Trainer (And Weirdly Proud of It)

Benjamin Dennehy didn’t wait for critics to give him a title—he gave it to himself: “The UK’s Most Hated Sales Trainer.” Why? Because he tells salespeople what they don’t want to hear but desperately need to. With a razor-sharp tongue, a legal mind, and a taste for confrontation (in the best way), Benjamin has made it his mission to blow up bad sales habits one brutally honest session at a time.

Originally from New Zealand, Benjamin trained as a barrister before pivoting into sales—a decision that came, as he puts it, “after realising law was boring, and selling was far more lucrative.” But his early days weren’t all smooth sailing. After finding himself £45,000 in debt and struggling to make sales, Benjamin turned things around by mastering the psychology of the buyer. Now? He trains others to avoid the painful mistakes he once made.

Standout Stats & Highlights:

• Trained as a barrister before switching to sales – making him dangerously persuasive and occasionally terrifying.
• Overcame a £45,000 debt after failing at sales early on – now uses that story to show others how to avoid doing the same.
• Runs a popular YouTube channel where he critiques real cold calls and trains reps live – often hilariously and sometimes ruthlessly.
• Host of bootcamps and in-house workshops across the UK, Ireland, and beyond – focused on objection handling, mindset, and tough questioning.
• Known for teaching reps to “call out the elephant in the room” rather than nervously tiptoe around it.
• Strong advocate of upfront honesty in sales – “Stop being liked. Start being respected.”

His style:

If most UK sales trainers are polite personal trainers, Benjamin’s more like a drill sergeant with a grudge against mediocrity. He challenges reps on their beliefs, mindset, and excuses. But beneath the bluster, there’s a well-thought-out, proven system designed to help salespeople gain control of the conversation—and themselves.

A favourite quote:

“I’m not here to be liked. I’m here to make you money.”

That pretty much sums him up.

Quirky Fact: Benjamin once asked a sales rep mid-call: “Are you calling because you’re genuinely curious, or just hoping to luck into a yes?” (The rep paused. Then rewrote his script.)

Benjamin is still actively training and regularly books out his bootcamps months in advance. If you’re tired of nicey-nice sales training and want your team properly shaken up (with results to show for it), he’s your man.

To learn more about Benjamin Dennehy and his approach to sales training, visit his official website: UK’s Most Hated Sales Trainer​.

Tony Morris – The Sales Doctor (Prescription: More Conversions)

​Tony Morris doesn’t just teach sales—he performs it. Literally. Give him a stage, a phone, and a list, and he’ll cold call live in front of hundreds of people. No slides. No safety net. Just real-time selling with real prospects. That fearless, practical style has earned him the nickname “The Sales Doctor”, diagnosing sales ailments and prescribing high-conversion cures for over 20 years.

As a UK sales trainer, Tony has worked with more than 26,000 sales professionals across 62 industries, from finance and property to recruitment and telecoms. If there’s an objection to overcome, he’s heard it (and handled it). His focus? Helping teams close more business by mastering the psychology, language, and habits of successful selling – especially on the phone.

Notable Achievements & Contributions:

• Founded TMI Training Academy, which now trains sales teams across the UK and internationally.
• Author of five books, including:
  • Coffee’s for Closers – a nod to the Alec Baldwin classic
  • The Perfect Sales Call
  • Dear Sales Doctor
• Host of Confessions of a Serial Seller – a top-rated podcast where he interviews high-performing sales professionals and business leaders.
• Known for high-energy keynote talks and hands-on workshops where he cold calls prospects live on stage.
• Creator of TMI Sales University, an e-learning platform with over 350 training videos, workbooks, and practical resources.
• Featured in Forbes and interviewed on Sky News, BBC Radio, and TalkRadio as a sales expert.

Attitude, Skills, and Knowledge (ASK)

Tony teaches that success in sales comes down to three key things – Attitude, Skills, and Knowledge (ASK). His sessions blend these elements with plenty of humour, roleplay, and brutal honesty. And he’s refreshingly open about the work it takes: “Sales isn’t about tricking people. It’s about being better prepared than the competition.”

He’s also a bit of a movie buff, and won’t hesitate to quote Glengarry Glen Ross, Wolf of Wall Street, or even Jerry Maguire to drive a point home. Expect football metaphors too—he’s unapologetically British like that.

Whether you’re looking to boost your team’s conversion rate, sharpen their objection handling, or just want a UK sales trainer who’s genuinely walked the walk (and talked to thousands of gatekeepers), Tony Morris is still actively training and taking on new assignments. Learn more or get in touch via tonymorrisinternational.com.

Frank Furness – The High-Energy Sales Showman with a Tie for Every Occasion

Frank Furness is hard to miss – and not just because of his outrageously colourful ties (though they are a trademark). With a booming voice, a global footprint, and the energy of a rock concert roadie, Frank has become a go-to speaker and trainer for sales teams craving inspiration, tech tips, and a nudge toward peak performance.

Originally from South Africa but proudly based in the UK, Frank’s background is as eclectic as his presentations. He was once a professional drummer – and you can still hear the rhythm in the way he delivers a keynote. After rising to the top 1% of global financial services salespeople, he switched gears and became a full-time speaker and trainer, now sharing stages with some of the world’s biggest names in business.

Career Highlights:

• Delivered sales and motivation keynotes in 69 countries (and counting).
• Inducted into the Speaker Hall of Fame and named Top Speaker for Vistage Europe.
• Author of multiple books including:
  • Walking with Tigers – Success Secrets of the World’s Top Business Leaders
  • How to Find New Business and Clients
• Recognised for bridging the gap between sales and technology – think social selling, video marketing, and CRM mastery.

What Makes Him Stand Out:

Frank’s training sessions are more performance than presentation – you’re just as likely to be laughing as you are scribbling down tips. He’s known for making complex topics like LinkedIn prospecting or sales automation feel approachable, even fun. And if you’re lucky, he might even break into song (true story – music sometimes features in his talks).

He’s helped thousands of professionals modernise their sales approach, especially those who feel overwhelmed by tech. From helping teams embrace CRM tools (and actually use them) to crafting killer email video intros, Frank is all about tech-savvy, practical selling with a smile.

And yes, about those ties: each one tells a story – much like Frank himself. It’s his way of standing out, sparking conversations, and reminding audiences that a little flair goes a long way in sales.

Frank’s also a keen video marketer, and his YouTube channel has over 1 million views, making him one of the most-watched sales trainers online.

Frank continues to speak, train, and consult worldwide, both in-person and virtually – often clocking up more air miles than a seasoned pilot. He also regularly updates his blog and YouTube channel with fresh tips on sales, tech, and motivation.

Find out more at: www.frankfurness.com.

Nicky Pattinson – The Market Stall Maven Who Made Authenticity a Sales Superpower

Nicky Pattinson is living proof that personality sells – and she’s built a multi-million-pound career by encouraging people to bring the real them into every sales interaction. From humble beginnings flogging clothes in Huddersfield’s outdoor market to commanding corporate stages across the UK, Nicky’s journey is the stuff of Yorkshire legend – bold, brash, and brilliantly inspiring.

Her signature mantra?

“It’s YOU they’re buying – not your product.”

And she walks the talk. At her peak as a market trader, Nicky was pulling in £37,500 a week from a humble market stall. She later took those same skills – raw energy, relatability, and relentless connection – into the world of business speaking and training. Today, she’s one of the most recognisable names in sales training UK, showing everyone from shop floor staff to legal professionals how to sell with spark and sincerity.

Career Highlights

• Transformed a £17-a-week market stall into a £2 million-a-year business.
• Delivers sold-out events and keynote talks for national retailers, hospitality giants, and professional service firms.
• Created training programmes focused on authenticity, energy, and “verbal magnetism”, with rave reviews for her no-nonsense delivery.
• Has appeared on national radio and TV, and counts Hollywood producers and high street CEOs among her fans.

What Makes Her Unforgettable

Nicky’s sessions are part stand-up comedy, part revival meeting, part kick-up-the-backside – all wrapped in a thick Northern accent and fierce self-belief. She often talks openly about personal loss and hardship, including the devastating loss of her son, using these experiences to show how connection isn’t just a sales tool – it’s a human one.

She’s famous for calling out dull sales scripts, robotic greetings, and fake customer service with hilarious impersonations and dead-on impressions of what not to do. (If you’ve ever been greeted in a shop with a soulless “Can I help you?” Nicky has thoughts.)

Fun fact: she once hosted an event called “Hollywood to HULL” – a full-day, sold-out experience blending showbiz flair with down-to-earth sales gold. Because if anyone can make selling in Hull feel like a red-carpet affair, it’s her.

Nicky’s superpower is making people realise that they already have everything they need to be brilliant at sales – they just need to turn the volume back up on who they really are.

Nicky continues to speak and train across the UK, both live and online. She also offers private coaching, and her email newsletter is a weekly dose of hilarity and hard truths (in that order). Find out more at: www.nickypattinson.com

Andy Preston – The Stand-Out Salesman Who Outsold the Odds

Andy Preston is living proof that being the cheapest isn’t the only way to win – and that smart strategy, a sharp mindset, and a thick skin can beat even the fiercest competition. Known as one of the most practical and relatable UK sales trainers, Andy’s made a career out of helping salespeople stand out – especially when the odds aren’t in their favour.

Early in his career, Andy worked as a buyer – where he quickly noticed how many salespeople made the same predictable mistakes. When he switched to sales himself, he picked a proper challenge: selling a commoditised product, with 150 competitors in the same city, at 15% higher prices. The result? He became the top salesperson in the UK for that company. Naturally.

Career Highlights:

• Personally trained over 60,000 salespeople in 16 countries, across sectors as diverse as software, manufacturing, recruitment, and logistics.
• Former top-performing salesperson and sales director – he’s been in the trenches and knows what works.
• Creator of the “Stand Out Selling”® system, a proven framework for winning business even when your offering isn’t the cheapest, fastest, or flashiest.
• In-demand UK sales trainer for B2B sales teams, especially those operating in crowded or price-sensitive markets.

What Makes Him Stand Out:

Andy’s style is straight-talking, energetic, and refreshingly no-nonsense. He’s not about fluff or theory – his workshops focus on what actually gets results in the real world, from better objection handling to crafting stronger email openers and developing a more assertive mindset.

He’s especially passionate about helping sales teams differentiate themselves in competitive markets – drawing from his own early experiences of having to beat out 150+ rivals to land deals. Attendees regularly say his sessions are like “sales bootcamps without the yelling” – focused, practical, and full of “why didn’t I think of that?” moments.

Andy also works closely with managers and directors, helping them build sales playbooks, pipeline plans, and coaching frameworks that stick. If your team is losing to cheaper competitors or struggling to get traction in a noisy market, Andy’s approach is like a cold splash of water – bracing, but effective.

And yes – he’s known to throw in a few cheeky football analogies along the way.

Andy runs high-impact sessions and keynote talks across the UK and internationally. Whether you’re looking to fire up a room at your next sales conference or need a tailored sales training programme that delivers ROI, he’s one of the go-to names in sales training UK.

Find out more at: www.andypreston.com

Who Leads the Way in Sales Training UK Today?

We’ve searched high and low for the best active sales trainers in the UK — from legendary names to fresh voices making their mark. But we also know the sales training scene in the UK is always evolving, and there are likely other trainers out there doing brilliant work who deserve a spot on this list.

Who else should be included?

If you know a standout sales trainer we’ve missed, we’d love to hear from you. Please get in touch with your suggestions!