A fractional sales rep is a sales professional who works part-time for your business, handling key tasks such as developing a workable sales strategy, building a sales pipeline, preparing sales materials, and, of course, making calls and hitting targets.

Unlike commission-based agents, fractional sales reps are paid on a daily or monthly basis.
This makes a fractional sales rep a smart strategy if your company is missing key components needed to make commission-based sales agents work smoothly. A commission-based sales agent won’t be expected to set up a sales-oriented CRM system or build a sales strategy, but a fractional sales rep can do this on a fixed rate.

Why Consider a Fractional Sales Rep?

For start-ups, scale-ups, and small businesses, driving sales is crucial, but hiring a full-time salesperson can be a big commitment. A fractional sales rep can bridge the gap. They bring in the expertise to help you build a strong sales foundation, ensuring that your business is ready to scale efficiently and effectively. This can be especially beneficial if you’re planning to bring on commission-based agents later, as the groundwork will already be in place.

Flexibility and Cost Savings

Fractional sales reps can be hired by the hour, day, or month, making them a cost-effective solution. You can scale their involvement based on your needs:

• Sales Assistant: Manages daily tasks and follow-ups.
• Sales Manager: Oversees specific tasks like cold calling or managing leads.
• Sales Director: Develops and implements your overall sales strategy.

While fractional sales reps are not commission-based, their flexible payment structure allows you to pay only for the work you need, making them a much more cost-effective and low-risk option than hiring a full-time sales employee. If things aren’t working out, you can easily adjust or find a new rep without being locked into a long-term commitment.

Perfect Complement to Commission-Based Agents

A fractional sales rep can be an ideal partner to your commission-based sales agents. They can help build the pipeline, prepare sales materials, and refine your strategy, ensuring that your commission-based agents have the tools they need to succeed.

Interested in Learning More?

If you’d like to explore how a fractional sales rep could benefit your business, just fill out the form below. It’ll be sent to Graham Weakley who works with both Fractional Sales and Salesagents.uk. We will be happy to discuss how we can tailor a solution that meets your specific needs