Location: London / Midlands / North East / North West / Scotland / South East / South West / Wales / Yorkshire

Industry: Fashion, apparel, textiles, accessories

Business Model: Commission-based

Commission: 10% Sales commissions negotiable depending on candidate

Deal Size: Flexible

Sales Type: Field sales (physical meetings)

Shmoji® Shoelace Characters. SHOW YOUR EMOTIONS!

SHMOJI® Is a fun fashion brand that launched in the UK last year in over 3500 retail stores such as Sainsburys and Waitrose as well as Amazon & Direct to consumer via our own website with its flagship products.

Our flagship product is the Shoelace Character which is a collectable children’s fashion accessory.  These are sold in blind packs and children are encouraged to collect all 100 characters and to swap and share with friends.  Our slogan is to Show Your Emotions!  Children can give their shoes a customised look every day letting them express how they are feeling.

We have Social media handle @shmojioriginal across platforms such as Instagram, Facebook, TikTok & Twitter so please feel free to check us out as we continue to invest in the growth of these.




We are looking to find a representative that can assist with obtaining further store placements across the UK & Europe for our flagship Product of the shoelace character as well as future products we are introducing in the near future.


Our target market is children aged between 4+ to 15 Years old.  We are looking for more B2B relationships to be established as well as growing our direct to consumer routes to market.

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Ideal Profile

We are looking to find a sales specialist who already has a footprint within the children’s Toy & Fashion sector.  They must be able to secure sales opportunities with other large retailers/distributors in the market.  At present having supplied over 3500 uk retail outlets with positive sales figures we feel this is an excellent opportunity for someone to take this product to an even wider market.  We currently have stock available for immediate sales as well as the ability to produce and grow product range at a fast pace.

We are currently investing in our marketing campaigns as well as having already run magazine giveaways on many thousands of covers earlier this year.  As a result we are confident that we can support to right candidate in any sales leads they are looking to create.