Heroes & Heretics

Location: Ireland / London / Midlands / North East / North West / Scotland / South East / South West / Wales / Work from home / Yorkshire

Target Markets: Food & Drink, Gifts & Crafts, HRC, Hotel, Restaurant, Cafe, Retail & FMCG

Benefits: Working with a well-established company | Innovative product / service | Excellent commission terms | Recurring commission | First sale bonus | Sales and marketing support

Commission: 10% of total revenue

Deal Size: £100 - £1000 / £1000 - £10000

Sales Type: Field sales (physical meetings) / Online sales (no need to talk to customer)

Heroes and Heretics is an independent spirits bottler with ambition and spirit that far outweighs our small beginnings. Established in September 2014, we started as a two-man office close to Borough Market in Central London. We have since grown to a team of 13 dedicated colleagues with a unique and cutting-edge view of the marketplace.

Our company believes that luxury spirits should be fun, great value and delivered without the rules and tropes usually attached to fine and rare spirits.

We generally deal with limited, single cask spirit offerings and small batch releases up to 10,000 bottles and have clients all over the world.

We have also developed a hard seltzer called ‘The Whiskey Roller’ which is making massive headway in an emerging market (it is our most scalable product). 95% of people* like it!

Our unique viewpoint and philosophy as a company combined with our commitment to quality and value make us an exciting prospect for all motivated sales agents. We do not restrict jurisdictions and there is no cap on potential earnings!

The Products

  • Our own branded spirits
  • White label bespoke spirits for other independents and businesses
  • We have access to over £30,000,000 of Scotch Whisky, American Bourbons, Whiskeys and Rums
  • Our most scalable product is our current hard seltzer with production capability above 1,000,000 cans per month

This opportunity is for an existing portfolio or someone who wants to work with us exclusively. We are looking for an agreement of a sale, out team will do the rest! Commission is recurring.


  • Working with a well-established company

    We've been in operation since 2014 and have been investing the profits back into the business ever since.

  • Innovative product / service

    Our company is progressive in the spirits business. The approach we have provides a fresh platform for new entrants to the marketplace. Our hard seltzer is unique and the only one of its kind, retailing in the UK and potentially the world.

  • Excellent commission terms

    We offer 10% of the total revenue.

  • Recurring commission

    We are willing to negotiate on recurring commission.

  • First sale bonus

    We will offer 15% first sale bonus on the first deal with a new business client.

  • Sales and marketing support

    Our in house team will handle the on-boarding process and management of new accounts + provide you with all of the marketing and sales support you need.

Target market

  • Drink retailers
  • Hotels
  • Private members clubs
  • Restaurant
  • Wholesalers
  • Festivals
  • Outdoor and indoor events
  • International distributors
  • Overseas or within the country
  • Fully equipped to fulfil almost any logistical request

Ideal Profile

We’re a boutique outfit with good quality products and the ability to white label. Our hard seltzer is unique with a very high acceptance rate!

We’re looking to onboard agents who are:

  • Highly motivated and hard working
  • Persistent and resilient
  • Organised and ethical
  • Confident and friendly

If you would like to work with an ambitious spirits company, then you could be the perfect candidate for Heroes and Heretics!

Apply to Heroes and Heretics Today!