Alan Wigley - Copywriter & Content Marketer

Location: London / Midlands / North East / North West / Scotland / South East / South West / Wales / Work from home / Yorkshire

Target Markets: Higher education — universities, colleges, and trade schools

Benefits: Working with a well-established company | Innovative product / service | Excellent commission terms | Recurring commission

Commission: 10-15% dependent on job and budget.

Deal Size: £1000 - £10000

Sales Type: Telesales (sales closed over the phone)

Hi there, My names’ Alan — and I’m a freelance, one-stop-shop content marketer who offers copywriting, video, and other digital campaign services for my clients. One minute I may be rewriting a website landing page or delivering a series of blog content for a client, then the next minute I’m on location with a crew shooting a script/storyboard I’ve written for their brand. On the copywriting front…my work is all about traffic conversion, clicks, and direct sales. But, on the video front…my work tends to be broader and more concerned about brand positioning and awareness. Both sides to the coin are just as important as the other. Basically, I’m a content creator for my clients — and I absolutely love what I do!

Products

Earlier in the year, I produced 2 brand new welcome videos for St Hilda’s College, Oxford.  You can watch them both here: www.st-hildas.ox.ac.uk/study/why-choose-st-hildas1 — the top 2 videos on page. Shortly before covid, I had produced a series of videos for Trinity College, Oxford as well. You can catch one of the main promos above.

The University of Oxford, in general, is amid a big rebranding project at the moment as they aim to break myths and stereotypes associated with the school — in order to broaden its applicant pool and attract students who would never even think of applying, whether in Britain or abroad. I’d like to take this kind of online outreach (education term) content to the wider education sector around the country, as British colleges just aren’t ahead of the game when it comes to stuff like this, let alone having their own youtube channel, and are missing out on a massive opportunity, as young teens are always on social media. There are some amazing exceptions of course, which shows there is an early emerging market brewing, but generally speaking, the education sector here doesn’t even think about this. I’m looking for a sales agent who can help me sell this.

Benefits

  • Working with a well-established company

    You're working with a very experienced, young, energetic, and passionate producer who who has a track record over the years of delivering high quality work to very satisfied clients. If you want to see some best case examples of my stuff — I'd be more than happy to show you. Actually, it's probably standard operating procedure that I do. If I was in your shoes, I'd want to know the kind of person I'm representing too.

  • Innovative product / service

    The service outcompetes any other marketing comms as kids, far and wide, are always online watching videos. Yes, websites are important, outreach is important, hell, campus guided tours are important — but nothing can compete with a young teen online thinking about college applications, and coming across student driven video content from a university that gives them a very good feeling.

  • Excellent commission terms

    Look, I'll be honest, the St Hilda's work I did was 2 videos (shot across 2 days) for just under £10,000. There's development work, scripting/storyboarding, proj management, crewing, filming, editing, music, etc that can rack up quite the price for very professional and high production value. Dependent on job and budget, we can discuss 10-15% sales commission fee if the job gets booked. Down the line — I'd like to start getting enough of a reputation to start charging double the budget above.

  • Recurring commission

    Absolutely! One thing I resent the most is all the blood, sweat, and tears that goes into creating a new lead, nurturing it into a sale....then never hearing from client again as you both go separate ways. It has nothing to do with a bad working experience, not at all, it's just that this kinda service is always seen as 'one-off' sale. I'd love to start turning clients like Hilda's into regular recurring business, from a client into an account. Naturally, as my sales rep, we can discuss an ongoing commission dependent on this said business.

Target market

Higher education  — universities, colleges, trade schools even. This doesn’t need to be the likes of Oxford and Cambridge that we approach. Sure, would be great to work with other recognised names in British education, but we can even go after trade schools, ie…physio school, electrician courses, dental hygiene programmes etc. The world is our oyster.

Ideal Profile

The type of candidate I’m looking for is a sales rep who has connections to the higher education sector, or if not, would have ideas (far better than my own) to generate leads for me — whether by phone, email, or DM, or even in-person. I’m completely open minded here and happy to let you guide me. The candidate would handle the initial research, cold contacting, and lead nurturing — i.e, pitching the service offer, me, the content, ballpark budgets etc, and then setting up a meeting for me if needed to discuss the project further with client. I believe this is an exciting opportunity because it’s a chance to get in at ground level and be at the forefront of outreach content like this for a very specific sector – education. It’s a chance to really create a movement, if you will, where my and team are go-to guys for something like this, and earn a lot of money in the process. There is a lot of money in the university sector.