Capital Electrical Wholesalers Ltd


Target Markets: Building & materials

Business Model: Franchise-model

Commission: 5% Commission

Deal Size: £100 - £1000

Sales Type: Field sales (physical meetings)

Our Business

Welcome to Capital Electrical Wholesalers – the Electrical Wholesalers uniquely focussing on supplying electrical components and materials to the S.M.E. electrical contractor market.  Operating from two locations in London, we offer trade counter & online ordering facilities to electrical contractors, as well as a delivery service, the business has quickly gained an excellent reputation amongst its core customer base.

Capital Electrical Wholesalers Ltd (“CEW”) was established in 2012 by Marcin & Aneta Wickowski, CEW’s Directors.   Having worked as an electrical contractor in the U.K. for 4 years employing 15 staff, Marcin spotted a gap in the market for a high quality, customer service focussed electrical wholesalers to service the growing S.M.E. sector.

CEW opened its first location in Greenford, West London and quickly established brand traction and a fantastic reputation from electrical contractors locally for product range, availability, convenience, service, and competitive pricing – a combination that has served the business well as it has developed and grown.  In 2016, CEW opened a second location in Richmond, West London, which we franchised in 2020.   As well as the Richmond franchise, we have franchises open in Tottenham, London; Ashton-under-Lyne, Manchester, and franchises in progress in Stoke-on-Trent; Luton; Dunstable; East London amongst others.

The business has grown rapidly with customer service excellence, personal service, technical advice and support and its focus on S.M.E. electrical contractors proving highly successful.

In March 2019, CEW joined the leading industry membership buying group, AWEBB, “The Electrical Network” – – which is an accolade to the quality service and customer offering that CEW have developed. Importantly, membership of AWEBB involves passing strict, robust criteria and a detailed recruitment process. Operating the same ethos as CEW, AWEBB prides itself on outstanding service delivery throughout its membership network.  (Please see Page 11 – AWEBB Membership).

CEW are also members of the Electrical Distribution Association (“E.D.A.”).

CEW stores have a comprehensive product range in stock for immediate purchase at their trade counters or for same-day delivery.  In addition, CEW can source and supply a massive range of electrical products on a next day service basis.  This ensures that CEW offer a “one stop shop” service to electrical contractors, where often timescales are of upmost importance.

Technology and knowledge of electrical products, services and installations are an important aspect of CEW’s customer offer and a point of differentiation in a competitive marketplace.  CEW offer advice & support to electrical contractors.  This service ensures a loyal customer base who are advocates for the CEW brand which in turn drives sales revenues.



Target market


Our Customers

Capital Electrical Wholesalers focus predominantly on electrical supplies to S.M.E. electrical contractors; the construction industry and related professionals – and the DIY electrical market.  Our customers value our personal, professional service standards; our extensive, branded product range; our competitive price point; our convenience; extended opening hours; delivery service; accessibility locally and our  advice & support to our growing customer base.

We really do “go the extra mile” for our customers.  We connect with our customers and understand the importance of personal, friendly service and building business relationships for our longer-term mutual benefit.

Whilst we do offer trade accounts on specific credit terms, most of our customers pay for their purchases at the point of collection.  This reduces our risk to bad debt and helps us to be as competitive and efficient as possible.

Premium opportunities

We recommend that you also check our premium opportunities within Building & materials.

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Ideal Profile

FOUND IT CHEAPER? Let us know and we’ll do our best to match it! GET IN TOUCH

7 reasons why you will profit!

  •       CEW is a member of AWEBB – the industry’s leading, progressive buying group. Our franchise partners will be able to join AWEBB consortium with access to extensive supply chain, competitive pricing, extended payment terms & industry-leading annual rebates.
  •        Franchisees will benefit from our comprehensive training programme. You will be fully trained in all aspects of owning and operating a CEW franchise!
  •        Excellent cash flow business – our target market is SME electrical contractors who pay at point of purchase, providing a low debt risk. In addition, you will benefit from ‘just-in-time’ supply chain efficiencies & extended supplier payment terms.
  •        Cost-effective marketing strategy – includes our contemporary website with online ordering capability.

We have prepared a ready-made marketing solution for Google, Social Media platforms and traditional marketing activities designed to reach an area specific audience for each franchise location.

  •        Our franchise programme has been professionally developed by specialist franchise consultants and franchise lawyers, following the Code of Ethics of the British Franchise Association.
  •        No requirement for large, expensive warehouse premises. Our stores are mainly located in visible, convenient locations – typically 1,200 to 2,500 sq ft ensuring efficient, cost effective operations.
  •       Follow the money. The electrical components supply market is valued at £3 billion p.a. in the UK, with electrical wholesalers accounting for over 70% of the electrical components and electrical materials business, predominantly supplying the building and construction sectors.

Please find our Franchise Proposal brochure attached for more details.

Interested? Use the Apply Button for more information